O’Connor, Stanley, Chuter, Reinholds and Marshall to address the tough questions at Media Lab 2017

Mentions of change in the industry have almost become a cliche, regularly dropped into conversations to snuff out an awkward silence. Acknowledging change is certainly a step in the right direction, but far more challenging is taking active steps to protect businesses against the impact of the shifts that might be occurring around them.

Now in its fifth year, the 2017 edition of AUT Media Lab aims to bridge the gap between talking about change and actually doing something about it. 

A collection of award-winning media agency leaders will take to the stage to give the audience insights and practical guidance on how to navigate the increasingly challenging media world. 

Facilitated by Zenith Optimedia managing director Stuart Rutherford and Ikon managing director Zac Stephenson, this year’s edition of the event will include insights from the following speakers:

Demographics are Dead
Presented by Gareth O’Connor, strategy director at PHD  

Be challenged to reconsider who your customers actually are. With the latest insights from both The Ehrenberg Bass Institute and the IPA, Gareth O’Conner will step change the way you think about audiences and how new targeting techniques are revolutionizing how brands stay connected to drive loyalty and growth.

From Consumer Journeys to Connected Pathways
Presented by Rufus Chuter, managing director at FCB Media 

With so much talk about consumer journeys, Rufus Chuter questions their very existence by exploring the evolving media environment and the new imperatives of trigger driven pathway planning. Through this interactive session, Rufus will inspire you to re-examine your current media and marketing techniques.

Beyond Digital Disruption
Jane Stanley, managing director at Annalect  

As Jane Stanley lifts the lid on the very latest in digital trends and marketing technology you will be challenged to review the role of your digital marketing. With a strong practical focus, Jane shares targeting advancements, attribution understanding and the latest from Google & Facebook that will change your digital focus forever

New Ideas for a New Media Landscape
Andrew Reinholds, managing partner at OMD 

Join Andrew Reinholds as he takes you on an interactive workshop through the world of the attention economy. This team session showcases the importance of attention-worthy ideas living at the heart of our marketing and media efforts.

Unchanging Principles of Purchasing Behaviour
Presented by professor Roger Marshall, professor of marketing at AUT

Professor Roger Marshall provides an in-depth overview of the unchanging principles of purchasing behaviour and consumer decision making. Grounded in proven consumer psychology this session provides the very foundation for the very marketing principles used the world over

Who is it for?

The one-day Media Lab is designed for those who are experienced in marketing functions with ideally three to five years’ marketing experience. Participants will be looking to further develop their strategic thinking and understanding within the Media Planning discipline.

The ever-popular Media Lab has attracted attendance from marketers across business categories. Media Lab’s practical focus will give you the skills and knowledge to then apply your new insights to your business, while tapping into industry experts.


Date: Thursday, 26th October
Time: 8:30am – 5:30pm
Venue: The Common, One Faraday St, Level 1, Suites 5, 6 & 7, Parnell
Cost: $650 + GST pp

Register now

Please provide full name, position, and contact details of attendees – and advise any special dietary requirements to:
Kate Cronin Smith, Events Coordinator
E: [email protected]
P: 09 303 0435

This post is brought to you by the Commercial Communications Council.

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