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The games we play
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Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?

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NZ’s Got Talent loses a quarter of its viewers in second season
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Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.

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TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
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At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

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Brands in sports: sponsorship movers and shakers
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New Zealand’s history of sports sponsorship goes back a long way, and it has become common around this time of the year for the sponsorship shuffle to start as brands renew old deals, strike new ones or depart from teams entirely. And this year has been no exception, with Ford, Telecom, NIB, Adidas, Steinlager and a new Kiwi startup all getting in on the action.

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Where are the Nando’s ads?
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Since 2006, five Nando’s franchises have gone into liquidation, and a recent Herald article revealed that several of the current franchisees are unsatisfied with the current franchisor’s reluctance to invest in advertising. We decided to have a look at how the brand was being represented in South Africa, and what we found was a parody-loaded collection of commercials that were topical, controversial and sometimes humorous.

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Whybin\TBWA, Assembly create virtual Middle Earth
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Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.

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Ghosts of Christmases past
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TV and movie streaming service Netflix has gone all warm and fuzzy with the story of a Christmas tree-topping ornament who’s seen it all. As the porcelain decorated character says, it’s hard not to smile when a happy expression is painted on your face.

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Why runners run
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We’ve always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.

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The real Christmas spirit?
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It’s supposedly better to give than receive. But tell that to the capitalist hordes trampling on their fellow humans in order to get 50 percent off some crappy goods they probably don’t need. So as the scmaltzy Christmas ads about family and generosity and animated animals come thick and fast, upmarket UK department store Harvey Nichols has taken a different, possibly more honest approach and launched a campaign that promotes cheaping out on gifts for others and spending all your money on yourself.

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Toby Talbot, rogue dentist
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Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA’s chief creative office Toby Talbot…

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Black Friday atmosphere gets electrifying
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Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year’s event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.

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Writing poems for peanuts
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In addition to the creamy goodness of crushed peanuts, every jar of Pic’s Really Good Peanut Butter also comes with the deep and meaningful musings of Taumaranui poet Bill Smith, whose work is printed on the reverse of the label.

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