Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Author StopPress Team
Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?
While it’s unclear what opera or skateboarding have to do with whiskey, this ad for Ballantine’s does a great job of bringing together the disparate worlds of urban and classical art.
Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
By educating consumers and health professionals about Champix, Pfizer New Zealand has helped thousands of Kiwis stop smoking—and once again caught the eye of head office.
From next year, the CAANZ Media Awards will be replaced by the revamped Beacon Awards, which in addition to featuring a new name will also have a new digs and a flash new look.
New Zealand’s history of sports sponsorship goes back a long way, and it has become common around this time of the year for the sponsorship shuffle to start as brands renew old deals, strike new ones or depart from teams entirely. And this year has been no exception, with Ford, Telecom, NIB, Adidas, Steinlager and a new Kiwi startup all getting in on the action.
Strahan Wallis will step into the role of managing director of Porter Novelli New Zealand on 1 January 2014 in a move that will see him replace Jane Sweeney, who is set to leave the company at the end of the year, after approximately nine years of service.
Since 2006, five Nando’s franchises have gone into liquidation, and a recent Herald article revealed that several of the current franchisees are unsatisfied with the current franchisor’s reluctance to invest in advertising. We decided to have a look at how the brand was being represented in South Africa, and what we found was a parody-loaded collection of commercials that were topical, controversial and sometimes humorous.
Inanimate objects often seem to be having quite a lot of fun. And now Lotto and DDB have anthropomorphised some of those weird inflatable tube people that used car salesmen often put outside their yards to show what it might feel like if you won the Christmas Triple Dip.
Good to see Mazda’s sponsorship of Campbell Live is paying dividends, as this Christmas card that John Campbell received from ‘Alice’ proves.
Shayne Currie, editor of the New Zealand Herald, will be able to put his feet up for one day as former All Black and anti-depression campaigner Sir John Kirwan steps in to take over the editorial responsibilities for the 10 December edition of the paper.
Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.
The voices that were sent to the Moon as part of Dr Who’s 50th anniversary celebrations have made a safe return to planet Earth and can now be heard at the Moonbouncer website.
TV and movie streaming service Netflix has gone all warm and fuzzy with the story of a Christmas tree-topping ornament who’s seen it all. As the porcelain decorated character says, it’s hard not to smile when a happy expression is painted on your face.
We’ve always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.
Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs’ favour, it also worked for the brands involved in the promotion.
Jeff Bezos, the mastermind at Amazon, is planning to give online shopping an Orwellian twist by introducing a squadron of unmanned drones to deliver products purchased on the website.
It’s supposedly better to give than receive. But tell that to the capitalist hordes trampling on their fellow humans in order to get 50 percent off some crappy goods they probably don’t need. So as the scmaltzy Christmas ads about family and generosity and animated animals come thick and fast, upmarket UK department store Harvey Nichols has taken a different, possibly more honest approach and launched a campaign that promotes cheaping out on gifts for others and spending all your money on yourself.
Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA’s chief creative office Toby Talbot…
DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.
Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year’s event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.
In addition to the creamy goodness of crushed peanuts, every jar of Pic’s Really Good Peanut Butter also comes with the deep and meaningful musings of Taumaranui poet Bill Smith, whose work is printed on the reverse of the label.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.