Author StopPress Team

When he’s not lending his voice to Pak ‘n Save’s Stickman, Paul Ego is mocking Jeremy Corbett on 7 Days or performing on the stand-up circuit across the country. And when not entertaining the masses with his brand of dry and often self-deprecating humour, Ego likes to engage in some very risqué use of the fax machine.

Mr Whippy is often licked, he can never be beaten (at least when it comes to puns). But we have a late contender for the final instalment of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the rugby attention train. We’ve already seen Moa sneak into the stands of the Rugby World Cup with its fairly blatant ‘Four More Years’ brew. And while actual sponsors ASB and even Steinlager are promoting the consumption of hot beverages while watching the game, Hallertau Brewery has crafted a specially made breakfast beer ahead of Sunday’s final. Let’s hope David Seymour gets his hands on one.

While the knee-jerk reaction to a pre-roll is generally an attempt to hit the skip button as quickly as possible, this isn’t always the case. Not all pre-rolls are created equal—and Mountain Dew and the Wall Street Journal are showing why a bit of creativity pays when it comes to producing these ads.

While there are many exciting uses for drones, the most consumer-friendly use of the technology is film. Many birds don’t take too kindly to the space invaders. Privacy advocates don’t like them much either. And, as a clip that got picked up yesterday from Kor Creative showed, neither do schoolkids from Rosmini College. So in honour of the destructive kick, here are few other drone-based clips.

You may not have noticed, but the Rugby World Cup final looms on Sunday morning. And still the brands attempt to squeeze blood from the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Mr Whippy for its glorious pun-based treat.

If a new campaign from Durex is anything to go by, then men and women don’t really view sex all that differently. When separated into two gender groups, the responses from both men and women on whether they would engage in a one-night stand were almost unanimously affirmative. But there was one question on which they differed in opinion.

Typically, finding a surprise in your food is a Very Bad Thing and whether it’s a mouse in a loaf, a cockroach in a Big Mac, or a wasp in a block of chocolate, media outlets take great pleasure in heaping shame on those responsible when it happens. But to promote its new range of real fish, Sealord has embraced that and given unsuspecting shoppers a bit of a fright in the frozen food aisle.

With the introduction of new technology the world has become increasingly fast-paced and in almost every industry there are demands to do more with less. A natural by-product of this ‘time scarcity’ is that we have to cram more into our days, something working parents feel particularly acutely. For some, it’s got to the point where there isn’t even enough time to stop and eat. And this modern condition is what Sanitarium is attempting to cash in on with its new breakfast biscuit product Weet-Bix Go.

We’ve already seen Dan Carter get a surprise (and possibly even shed a tear or two) when MasterCard brought a few members of his schoolboy team across to England for the Rugby World Cup. Now he’s the one doing the surprising.

Kathmandu has released a new ad promoting its summer wares in the stunning location of Indonesia’s Mt Rinjani, where members of the Kathmandu Summit Club endured a five-day mission ascending the volcano for the shoot.

Another day, another step towards assured glory for the All Blacks, and another few attempts to squeeze some more blood out of the rugby stone. And this week’s winner of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the attention train, goes to Cadbury for its classy Photoshopping. PLUS: rugby fever from Beats by Dre and Barkers.

Safekids Aotearoa, in partnership with ACC and the Starship Foundation, has released a new campaign via bcg2 and Mediacom, with the aim of preventing Kiwi children from being hit by cars on driveways through methods as simple as having a key ring with a safety message and your child’s picture on it.

Testo and Schick are currently running ads loaded with sexual innuendo, but this isn’t the first time it’s happened and it certainly won’t be the last. Here’s a rundown of some cheeky ads we spotted online.

Some believe the reason Australians and New Zealanders are so different is because everything in the Lucky Country is always trying to kill you. And there’s a chance you’ll get munched by something if you venture outside in a number of other countries too. Now the benefits of New Zealand’s relatively placid wildlife are being talked up to get punters along to Wellington Zoo’s new walk-through precinct ‘Meet the Locals, He Tuku Aroha’.

Energy Online and Contagion got a bit of attention a few weeks back for a stunt that involved a particularly frightening doorknob. And to show that customers can sign up in under five minutes, it’s gone full bogan and helped one brave customer sign up.

Whittaker’s is one of the most loved Kiwi brands on Facebook, with almost 500,000 fans—and a knack for launching new products directly to them. It’s hoping to replicate that success on Instagram. And to launch its account, it appears to have invited the chocolate whisperer back into its midst.

Sick of tossing around that crusty old Gilbert? Feel like you deserve the best in life? Want to celebrate an All Blacks victory with that special something? Then you need some Chanel rugby balls.

Hands together for Hell Pizza, Eastern Bay of Plenty Road Safety, Good Books and Kathmandu.