Author StopPress Team

News
[email protected]: 22 April – 28 April
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In this week’s [email protected], we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?

News
Woman’s Day offers cocktails and air miles
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The cold winter months are just around the corner and pretty soon the sun’s warmth will seem a distant memory. Fortunately Woman’s Day magazine has just opened its Fiji 2010 trip offering media buyers and their clients three days and three nights at the Intercontinental Fiji Golf Resort and Spa later this year.

Awards/events
Call for entries! Marketing Awards are open for business
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Heyho! The TVNV-NZ Marketing awards are all go, for 2010. And somehow that rhymes.  Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting news, too.

News
DDB turn it up and bring the noise
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Today is Noise Awareness Day so, in an effort to draw attention to the perils of ‘loudocity’, DDB has created a nifty campaign for the National Foundation for the Deaf that aims to alert Kiwis to some of the DIY tools that could cause permanent damage.

Opinion
Web boffin eyes paragraph to his left suspiciously
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Questions were asked and the answers were given by Julien Smith, the keynote speaker at the upcoming Social Media Junction and New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, which was singled out by Amazon.com as one of the top 10 business and investing books of 2009.

News
Škoda New Zealand goes Big
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Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.

News
[email protected]: 15 April – 21 April
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A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air.  In the cross category, South Australia tourism decides to bore its audience into coming for a visit.

Awards/events
Media Mingle: the musical
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Following the success of the last Media Mingle, with an enormous turnout of mingling media seen busily snapping up delectable slices of pizza, downing free drinks and posing for glamour shots, the next Media Mingle will return to Sale St. Over 150 turned up last month and the event is continuing to grow in popularity, which means you got to get in quick. It’s not far away, either: the next installment is Tuesday, 27 April from 6pm, so don’t live with a lifetime of regret. Register at www.mediamingle.co.nz.

News
Adshel dances the Charlton
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Adshel has announced the appointment of Peter Charlton as its new sales director, Australia and New Zealand, replacing previous sales director Adam Butterworth who was promoted to chief executive officer of Clear Channel Singapore early this year.

News
TVNZ delves into supply and Ondemand
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TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.

News
Staying friends with Facebook
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Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.

News
Shoemack now on the other foot
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Hot off the heels of his win in the ‘Geon Rookie Marketer of the Year’ category at the TVNZ-NZ Marketing Awards last year, Dave Shoemack has been promoted to Export marketing manager at DB Breweries.

News
TVNZ to NZ Herald: “Good on ya’, mates”
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The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.

News
Snowberry snaffles silver for package design
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New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.

News
Maher returns to nurturing TVNZ bosom, takes role as pretty big cheese
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Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.

News
Alternative to the alternative music channel
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MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview’s Channel 9 to coincide with NZ Music Month. It’s promising 30 percent local content and will feature no hosts, just the music, ma’am.

News
100% pure paper used for new tourism industry mag
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Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.

News
You AVE’n a laff?
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The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.

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