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As the spirit of Christmas giving takes hold, Kiwi corporates are highlighting the sponsorship efforts that give them a good name and worthy causes a helping hand. Telcos and banks are among those stumping up dollars and resources for charitable campaigns.
There’s been plenty of sadness at the passing of Nelson Mandela. And plenty of coat-tail riding by corporations, like South African energy drink company Turbovite, which is feeling the social media burn after its heartfelt tribute/plea for likes mistakenly used a picture of Morgan Freeman.
Changes at Seven Sharp, OMD loses an experienced campaigner to MBM, Bruce Matchett leaves his Singaporean post, another Fairfax shift and the NBR announces its new front page tenant.
The best way to embrace Christmas is to accept the unbridled commercialism of it all with open arms. So sit back, relax and enjoy some of the creative efforts that the capitalist machine used this year to convince shoppers to part with their cash.
As someone, somewhere, once said, if the marketing department is the ass end of business, ad agencies are the pimple on that ass. But if you’re questioning your worth and wondering what you’re doing to make this world a better place, then you need to watch the marketers’ anthem, which celebrates the profession by showing how ridiculous it is.
With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.
A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.
In an effort to remind passers-by that no one is perfect, Pro Infirmis, a Swiss organisation that campaigns for the disabled, cast a series of mannequins from moulds based on the bodies of a selection of people with physical disabilities. And although the video was made to draw attention to those who suffer from disabilities, it could just as easily be applied to representations of women in the fashion industry in general.
Some days just don’t go as intended. And, in this brilliant 90-second spot for Verizon by Mcgarrybown and MJZ, Edward Norton unwittingly gets himself into a…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
At the 20th instalment of the annual Campaign Asia Pacific Awards, Barnes, Catmur & Friends stole the show by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. PLUS: media agencies also get acknowledged for their contribution to the industry.
Boy director Taika Waititi has worked some magic of late for Steinlager Pure and the New Zealand Transport Agency. Now his new series for Carlton Dry shows the scary possibilities when you get male flatmates and their beer together.
Beat Bowel Cancer Aotearoa aims to get Kiwis to put their health first by encouraging them to talk about number twos. The ‘Give a crap’ video campaign, which features TV personality Nigel Latta and various other celebrities, is designed to make New Zealanders feel more comfortable about broaching the awkward subject of bowel movements in the hope that this will lead to early diagnosis of the disease.
A six-minute summary of all the viral madness that pervaded 2013. If ever there was a reason to fear for the future of humanity, this might be it.
The bar for call for entries campaigns has risen significantly in recent years, with the likes of DraftFCB’s ‘The real judge of advertising is the consumer’ campaign for the 2011 Effies and TBWA\’s ‘Results Don’t Lie’ effort this year standing out. And there are a couple more good ones bubbling away at the moment for the Axis Awards and the newly rejigged Beacon Awards.
Century 21 has done some seriously clever online marketing lately — there was the supposedly haunted houses for sale during Halloween and for Thanksgiving, the very strange psychadelic slow jam for your turkey feast. Now it’s joined Waterstones in the UK in taking the mickey out of Amazon’s plans for product delivery by drone.
When Coca-Cola stuck Santa on its products to inspire more brown beverage consumption in winter (and in so doing largely created the image of the fat, red-faced man we now know), it obviously realised the commercial power of old Saint Nick. But things have come a long way since then. And anyone with such a high-profile deserves a sophisticated brand identity. Thankfully, UK writing shop Quiet Room is here to help and has created this brilliant, jargon-filled festive brandbook for the jolly old chap.
There’s nothing new about the dimension of smell in video games, but there is about a crazy looking character that plugs into your phone and emits the delicious scent of hot, buttery popcorn.
As you sit there staring forlornly at your screen, thinking about all the boring things you need to get done before the end of the year, here’s something that will either make you feel completely inadequate or inspire you to get out there, switch on the GoPro and try something ridiculous.
Hard on the heels of Coke Zero’s website that put the ugly yuletide jersey in the spotlight, beer brand Budweiser is doing the same, but this time it’s for a serious cause. The Knitbot supports and rewards designated drivers using tweet power.
Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo’s talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.
Those who climb the corporate ladder tend to be narcissistic, Machiavellian and psychopathic, according to psychologist Oliver James. So here’s a classy corporate parody video that might help you hone those handy career skills by showing you how to make the world your office, use powerful acronyms and create the best business card ever.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?
While it’s unclear what opera or skateboarding have to do with whiskey, this ad for Ballantine’s does a great job of bringing together the disparate worlds of urban and classical art.
Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
By educating consumers and health professionals about Champix, Pfizer New Zealand has helped thousands of Kiwis stop smoking—and once again caught the eye of head office.