Nike celebrates snow days

Here at StopPress headquarters in Auckland, we unfortunately don’t have the promise of snow days during winter to get us excited for a few unexpected moments away from office. However, various states across the US get covered in a white blanket so thick during the colder months that it renders it virtually impossible for citizens to get to work or school. And rather than mourning the confinement that often coincides with snow days, Nike has decided to celebrate the freedom these moments offer in a new spot by Wieden + Kennedy. 

Beautifully shot and coupled with an infectious soundtrack, the spot almost makes one look forward to winter despite the fact that we’re still waiting for summer to kick in properly.