‘Why read a magazine with your hands, when you could read a magazine with your whole head?’

Those working in marketing, advertising and media are generally suckers for a new trend and live in constant fear that are somehow behind the times. Like magpies, they swoop around, find shiny things to take back to their nests and regularly attack cyclists. Many are betting big on virtual reality being the next big platform and a range of brands—from Samsung’s live-streamed birth to Jaguar NZ’s recent ‘actual reality’ stunt—have jumped on that bandwagon recently. The New York Times has also embraced it (with the help of Google Cardboard) and sees it a nascent form of storytelling, but The New Yorker is slightly less convinced the technology will be able to improve the reading experience, as the very funny video about its ‘mind-blowing virtual reality experience’ shows.