Author StopPress Team

In two days it will be the 30th anniversary of Marty and Doc’s journey from the 1980’s to 2015. And to celebrate Pepsi is releasing a limited run of Pepsi Perfect, the futuristic looking Pepsi bottle in the second instalment of the Back to the Future films, while Toyota has released a car based on the fuel cell technology of the DeLorean.

Steinlager has gone to an extra effort to ensure rugby fans get up early to watch the game (and perhaps crack open a few Steinys later), by introducing the ‘Steinlatte’.

For the launch of the second season of hit TV series Fargo, Neon has launched a hilarious campaign that brings together Mid-Western sweater fashion with the largely unexpected horrors that take place in the show. Called Fargo Woollens, the campaign features a collection of actual sweaters, which have been made specifically for promotional push. The products stay true to the ugly sweater style that is often celebrated by American families during Christmas time, but the design also feature gory elements in the shape of gashes, knife wounds and cleaver assaults.

We’re quite partial to the Monster Detector app here at StopPress, which lets kids (and maybe a few adults) rest easy after a quick scan of the bedroom. And to promote the Halloween launch of indie New Zealand film The Deadroom, Centron Pictures and Stun have employed some similar technology, creating a ‘paranormal investigation’ app that shows ghostly activity in your photos.

For latest extension of the ‘Legends’ campaign Clemenger’s content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with social media star Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.

Unitec’s pitch process has come to a close, with independent agency Republik walking away with the institution’s strategic, creative and media business. PLUS: Chemistry Interaction and Republik win golds at Echo Awards in Boston.

Hell Pizza has gone free range, and to inform/attract hungry and ethically geared customers it’s enlisted Barnes, Catmur & Friends to roll out a new campaign, which includes a hint of Hell’s usual irreverent marketing style.

Todd McLeay has resigned from his position as chief executive of Whybin\TBWA, making way for Andrew Scott who is returning to New Zealand to lead the Auckland office with newly appointed executive creative director Christy Peacock.

Babich Wines is celebrating its upcoming centenary by sharing 100 stories of the Babich family from the business’s long history through an integrated campaign via Goodfolk.

New Zealand’s combination of pride and self-doubt means we still seem to crave foreign endorsement. And a report by Brand Finance, which “specialises in brand valuation and strategy, evaluates the financial impact of the image and reputation of the top 100 countries”, has given it to us, showing New Zealand sits at number five on the list of healthiest country brands.

The classic, reasonably disturbing ad for Neat 3B Action Cream is a brilliant example of the power of anthropomorphism and it’s a firm favourite in the StopPress offices (second only to Auckland Glass). And Bonds has added to that body of work with its latest effort featuring two talking testicles.

in the lead up to International Shakeout Day of Action scheduled for 15 October, NZGetThru has borrowed the animation talents of Weta Studios in a new campaign that features the characters from Thunderbirds Are Go. PLUS: Kiwi celebs appear in online video clips for the event.

In this week’s instalment of ‘The Big Game’, a prestigious award dished out to the best example of euphemism usage from non-sponsors hoping to ride the attention train during the Rugby World Cup, the award goes to Pak’nSave for its punny egg-based Facebook post.

The New Zealand Captioning Working Group has released a campaign via The Business called ‘Bad lip reading’ featuring a humorous clip of overdubbed rugby players to raise awareness of how hard it can be for deaf people to lip read when watching TV or on demand content. At the core of the campaign is an online petition requesting support to legislate captioning on the country’s screens.

To keep the wheels at Trade turning 24 hours a day isn’t easy. It takes approximately 500 staff members across a range of disciplines to make sure that late-night browsers, whose minds are riding a wave of pinot, are able to click the ‘buy now’ button when they encounter some completely unnecessary—but undeniably awesome—bronze fighting rooster statuettes*. So, for its new staff recruitment video, Trade Me takes viewers on a tour through the business, showcasing the various roles that potential employees could take on by joining the company.

Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the ‘requests’. If he makes the shot, he’s safe but if he misses he will need to carry it out.

Airline JetBlue has encouraged a bit of petty theft in a recent campaign where its ad posters urged passers-by to take their ads ‘literally, literally’.

Following on from its last campaign ‘It’s a trap’ where Truth pointed out that social smoking is still smoking, it is again effectively pointing out the obvious that if people continue to buy cigarettes, tobacco companies continue to roll in the money.