Wake up and smell the belief

Steinlager has gone to an extra effort to ensure rugby fans get up early to watch the game (and perhaps crack open a few Steinys later), by introducing the ‘Steinlatte’.

Steinlager says it responded to the call of the nation by introducing the Steinlatte, which it dubs “the cup to bring it home”, in a release.

Twenty thousand of the disposable cups are being supplied to bars and restaurants around the country. “Steinlatte coffee cups will be available throughout the country to give rugby fans another way to help them show their support, and of course, give them something to grip hold of (in the tense moments),” the release says.

“Steinlager has always supported Kiwis doing great things on the world stage so it’s only appropriate that the iconic white can – a symbol of belief – take on a different format to accommodate morning supporters,” says Lion beer marketing director Ben Wheeler.