Your tweet is my demand

Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the ‘requests’. If he makes the shot, he’s safe but if he misses he will need to carry it out.

Fans in the US can tag @FootLocker and #PlayMyTweet for the chance to have Harden fulfill the request. Whether it’s sending a fan an autographed jersey, “singing happy birthday to your mum” or braiding his beard. 

Harden will take shots with the printed basketballs with each shot’s difficulty level corresponding to the size of the request.

The campaign is by BBDO New York.

A video has been released with Harden explaining the campaign and giving a few request suggestions.

Here’s a few fans have come up with so far:

#PlayMyTweet admit that Ur my dad and give me my follow back @JHarden13 pic.twitter.com/4vQd3S6i9Z

— dennis (@thaukhooper4) October 4, 2015

@footlocker Play me and my friend in Nba 2k16 #PlayMyTweet

— Nicholas Duran (@NickD593) September 28, 2015

@footlocker #playmytweet i would like james harden to call my friend and tell him hes taking him on a shopping spree as a joke

— J.Mann13 (@JayJay35King) September 27, 2015

@footlocker If Harden misses he has to wear a U of A jersey while he cleans my apartment #PlayMyTweet

— heathraymond (@heathraymond) September 25, 2015

#PlayMyTweet try to do a moonwalk

— elevated (@Static_FlyLife) September 27, 2015