Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.
Author StopPress Team
A new spot for Verizon takes Halloween into the realm of hi-tech – and rolls out some pretty awesome Star Wars costumes you couldn’t really get your mother to make on her sewing machine. The coolest has to be the little Darth Vader outfit.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The latest series of zombie horror show The Walking Dead has just kicked off in New Zealand, while over in the US Hyundai has for some time been milking an association with the show to good effect. Its Chop Shop series is offering another crazy-looking armoured vehicle fit to help you survive any zombie attack.
Red Bull knows how to milk a stunt. And the Stratos project was one of its biggest. So now it’s released some amazing multi point-of-view footage of the jump that shows Felix Baumgartner spinning like a top as he plummets to Earth at about 800 miles an hour.
As part of last year’s Battle of the Ad Bands, the winning band, Barnes Catmur & Friends’ Friends Electric, ate the 50 gallons of personalised ice cream and drove the Audi slightly above the speed limit. They were also given a recording session at Neil Finn’s Roundhead Studios and had a music video filmed. So, as the industry gears up for this year’s musical showdown tonight at the Kings Arms, what better time to reveal the fruits of that labour.
Harvey steps up to CEO at Aegis Media, Leon Williams, Emma Mearns and Stuart Falconer make a harmonious new trio at Union, Andrew Fraser takes a trek to market Tourism New Zealand, Golden Hour doco gets golden chance, Media Design School treks to Italy, the sky’s the limit for Cam Wallace at Air New Zealand, Birkby crosses the ditch to work on Fonterra at Colenso, Thomsen becomes head of digital production at DraftFCB and ActionActors gets ready for Australian action.
Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made’s creative chief Dave Schiff answer those questions with a free live-streamed event on Friday 18 October.
In the hyperbolic arms race that is advertising and marketing, this ad for Palmolive Ayurituel—and the ‘innovation’ itself—is right up there as one of the worst we’ve seen. As if the petro-chemicals used in such products weren’t bad enough, we also have to listen to lines like “this isn’t your shower, this is your sanctuary”, see corporates co-opting spiritualism and put up with the yet another example of the nude-but-sneakily-not-showing-any-naughty-bits shower scenes featuring a woman who’s enjoying her shower way too much. Excuse us as we scrub ourselves down—with lemon juice and white vinegar.
The US government shutdown is finally over, but while the chaos was continuing angry drunk diallers in the US got a legitimate outlet for their frustrations with a website that let them call to vent their frustrations. The site was for furloughed workers, those being forced to work for free or just “fed up at Capitol Hill”.
Call of Duty fans gear up for a new version of the game franchise every November and this time the campaign is giving unsuspecting victims a fright in the most unlikely places. That’s because fanatics in the Faboom spot show their colours on the job.
Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft’s 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft’s suite of ad products under a long term strategic partnership.
After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year’s Axis proceedings to make the awards, as Colenso BBDO’s Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.
After announcing a pretty bold move away from paid banner ads towards content marketing, nzgirl.co.nz is now about to unveil a new brand that aims to help turning your “blogging for a living” dream into reality. If making money out of writing about things you love is what you’re into.
The most important night on the advertising calendar looms once again. And if the Battle of the Ad Bands registration poster is any gauge, it looks like it’s going to be a twerk fest this Thursday at the Kings Arms Tavern. So make sure you get your tickets.
Digital screens and mobile technology offer a range of new creative opportunities for the outdoor industry and Johnson & Johnson-owned brand Neutrogena has employed the services of a special hi-tech Adshel in Auckland that takes photos of punters, does a bit of whizzbangery and spits out an image that makes them look younger.
Energy drinks—and other terrible sugary, sciencey concoctions hoping to attract young customers—have long focused on extreme sports and mad stunts. Red Bull kicked it all off and has gradually morphed into a media company; V has created a few new crazy pastimes; and Monster has a penchant for boganic pursuits like drifting. But the Coca-Cola-owned energy brand Nos has decided that’s all a bit hackneyed, so it’s mocked its competition in the form of four fake interviews with a hyped-up ‘marketing expert’ who recommends ‘blasting the logo all over everyone’s faces’.
We’re big fans of doppelgangers here at StopPress. And while there’s been a lot of talk about Lorde’s Royals featuring in Samsung’s new ad, ‘The Developer’, no-one’s mentioned the important fact that Lionel Messi is a dead (but beardless) ringer for Y&R NZ’s managing director James Hurman.
Military dictatorship? What military dictatorship? Tourism Fiji has sent its new global brand campaign into the wild and, in an effort to differentiate it from its Pacific competition, the island nation is focusing on the fact that its happiness is likely to rub off on visitors.
DNA creative director Grenville Main and Formway Design Studio joint manager Kent Parker have been awarded the Black Pins as the Best Design Awards celebrated the cream of Kiwi design talent on Friday night. While Special Group won the top packaging award for an unprecendented third time in a row with its Karma Cola work and Clemenger BBDO took the Purple Pin in digital for its Flash driving game for NZTA.
There’s been a range of brands playing the absurd advertising card in recent years, from Old Spice to Skittles to HTC. And Aussie loan company Nimble has joined that club and pushed the boat a long way out with three weird—and weirdly compelling—ads from Clemenger BBDO Brisbane and The Sweet Shop’s Steve Ayson.
While the major topic of conversation in agency land today will presumably be last night’s Effie results, the Cannes Lions have released their report on the 2013 festival. And it makes for pretty good reading from a New Zealand perspective.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Air New Zealand has created an expectation that its safety videos won’t be boring. But travellers can only handle seeing a fake plastic fish bouncing around in Bear Grylls’ backpack, Lord of the Rings gags, or a lycra-clad maniac so many times before the novelty wears off. So Air New Zealand and True have launched another new—but old—safety video starring ex-Golden Girl Betty White and a cast of oldies.
A tweet that queried the horsepower of one horse was enough for Dodge to make a nice sequel to its campaign featuring fictional newsman Ron Burgundy. A talking horse that calculates its own horsepower? No, really.
Samsung has given Lorde’s hit Royals its ad debut in a new TVC for the recently-released Note 3 and Galaxy Gear smartwatch. It’s hard to tell how they’ve interpreted the song, but it seems homeless children have been freed to “live that fantasy” or get the “different kind of buzz” they crave thanks to the company’s tech.
Social media channels based around images are getting our attention faster than others, a recent research snapshot by Colmar Brunton shows. That’s partly because of channel fragmentation, but also because pictures put us in touch with our feelings, the company reckons.
We wonder if someone who hangs out in gyms too much dreamed up this video for Gillette that puts training moves to music. In any case the experiment for the company’s Clear Gel deodorant created a catchy number.
The radio survey results always make for entertaining/confusing reading. There’s certainly no shortage of self-aggrandisement (‘We’re number one* in shemales^ aged 48-49# between 10pm and 10:15pm!’) and MediaWorks Radio was pretty chuffed with its performance in this round. So, to showcase the network’s galaxy of stars and its ability to reach Kiwi audiences, it created an entertaining and very self-deprecating clip showing its DJs swapping stations and attempting to appeal to very different demographics than they’re accustomed to. Mark Leishman reprezent biatches!