Who’s it for: Hyundai by Shine
Why we like it: Having a purpose—or standing for something—has been shown to have an impact on a brand’s profitability. And Hyundai has been trying to facilitate more family time in recent years—and, at the same time, get families to consider its range of family wagons. This ad continues that theme and shows a young girl questioning some of our modern day activities and telling viewers to get lost by having a hoon in the new Tuscon.
Who’s it for: Tip Top Top Notch by Colenso BBDO and 8com
Why we like it: Premium ice cream is booming. So Tip Top has released a new premium range to tap into that growth and launched it with a campaign that shows the many ways in which ice cream can enhance situations. And, in an effort to move away from its family-friendly parent brand, it’s added some cool factor, aimed for the youth and showed those special ice cream-related moments in an understated, Kiwi-style fashion.
Who’s it for: Paspaley Pearls by Special Group and Stink
Why we like it: Special launched in Australia with a clever content-led campaign for Paspaley. And it’s taken a similar path for its next campaign with a beautiful piece of film directed by Ariel Kleiman.
Who’s it for: Harcourts by Contagion and Thick as Thieves
Why we like it: Showing the passing of time is a common technique in advertising. But it still works. And this one does a good job of showing the central role houses play in family life.
Who’s it for: Bay Audiology
Why we like it: One in a series of ads that shows how those with a hearing problem often seem to do their best to avoid dealing with it—and a good way to get potential customers to recognise themselves in the characters.
Who’s it for: Valspar by FCB and Flux
Why we like it: Who doesn’t love chameleons? While the TV ad works on its own and shows Valspar’s point of difference, the two colourful characters dreamed up to launch the brand in New Zealand have also been put to good use in other clever ways, whether by invading TV shows or by featuring in all the pages of weekend magazines.
And kudos to MediaWorks and NZME for their entertaining showoffery after the radio survey results were released.
