Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.
In the campaign’s TVC, the young girl confronts New Zealanders with lines like “You on the couch looking at two screens at once” and “You in a meeting about a meeting that has to go to a meeting, get lost”.
She stands in various beautiful natural spots in New Zealand: by beaches, mountains and in the forest, teasing the viewers with the incredible beauty of the New Zealand countryside compared to the meeting room. And at one stage she sits in the back of a Tuscon, munching fish and chips, showing off the car’s roomy boot.
Hyundai is running a competition as part of the campaign, giving away 100 petrol vouchers worth $100 to “help you get lost in New Zealand” which website visitors can enter to win online.
Its website sheds more light on the campaign, saying: “Doesn’t it feel like… we all got a little lost? Lost touch. Lost Perspective. Lost what’s important. It’s time for a change. It’s time to get un-found. It’s time to get lost in the all-new Hyundai Tucson. We’re celebrating the Tucson by helping you get lost. Absolutely, positively, ridiculously lost. We want you to go somewhere that’s off the beaten path, on a route you’ve never driven before.”
It’s thought that Shine is behind the campaign. StopPress has been in touch and is awaiting a response.
The campaign also ties in with Hyundai’s Family Time project designed to celebrate Kiwi families and help them spend more time together.
The project started off with Hyundai giving a month of time to 12 different families. Then they gave a $10,000 bookabach voucher to the winners of its Summertimes promotion.
Al Brown also got involved, dishing up ideas for feeding the family when on the road and Nigel Latta came onboard with a series of Road Trip Tips.
In 2013 Shine and Hyundai teamed with production company Exposure to video interview hundreds of people. Then it brought those dreams of how they’d spend more time with their loved ones to its Family Time campaign.
From January to August this year, Hyundai has sold 5,317 new cars in New Zealand, with January and June having the highest sales at 746 and 773 vehicles respectively and July having the lowest sales at 539, which picked up again in August to 664.
Bloomberg Business reported in July Hyundai Motor Co.’s sales fell for a third straight month, dragged down by a slump in overseas deliveries as unfavourable currency-exchange rates undermined its ability to compete against Japanese automakers.
Deliveries fell 1.2 percent to 408,026 vehicles in June from a year earlier and overseas sales declined 2.2 percent to 345,224 units, while deliveries at home climbed 4.8 percent.
“Competition among carmakers is becoming fiercer as growth slows in emerging markets and uncertainty rises amid currency fluctuations,” a Hyundai spokesperson said.
The company said in June it planned to sell 90,000 units of the new Tucson in U.S. next year.
According to Bestsellingcarblog.com the New Zealand new car market continues on its record run with sales up another 10 percent in August to 11.193, lifting the year-to-date total to 87.212 units year-to-date, up 10 percent on 2014.
Passenger cars registered their strongest August since 1986 at 7.752 sales, and the market is on track to break the annual 130.000 unit barrier for the first time ever.
Toyota is well above its competition with sales up 24 percent to 2.302 and 20.6 percent share above Ford at 11 percent (+8 percent), Holden at 9.1 percent (-8 percent) and Mazda at 7.5 percent (+33 percent).