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Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we chat to Vend’s Josh Pickles on his experiences with the Marketo platform.
Samsung has released its Samsung Galaxy Note5 and teamed up with designer menswear brand Working Style to promote the product in New Zealand, creating an analogy between the streamlined design of the device and the fine workmanship of a tailored suit via a TVC by Augusto.
The venn diagram that justified the creation of House of Cards showed that Netflix had big data on its side. And since then it’s had a pretty good run as far as creating original content goes. Its latest series, Narcos, follows the story of drug kingpin Pablo Escobar and it has also been a major hit. And, in keeping with a native ad strategy that has seen it work with The New York Times to promote Orange is the New Black, The Atlantic to promote House of Cards and Wired to promote a new era of TV, it’s called on The Wall St Journal’s commercial content division Custom Studios to create an impressive indepth series of the economics of the cocaine trade.
While everyone’s automotive attention is currently on the sneaky emissions-dodging Germans, Honda continues to pump out the advertising gems and, following in the footsteps of the classic Rube Goldberg effort Cog, the attention-grabbing Hands, the very clever The Other Side and the mind-hacking Keep Up, it’s weaved together around 3,000 hand-drawn images and used the power of stop motion to show 60 years of innovation.
Following on from the recent consolidation of the Slingshot, Flip and Orcon advertising accounts, M2 Group has released its first ad campaign via its recently appointed creative agency Rapp.
Earlier this year, Vodafone changed creative direction with the introduction of an adorable porcine character named Piggy Sue, whose heartfelt story relayed the point that ‘life’s better together’. And now, the red telco has built on the positioning with a new ad that shows the value of mobile technology in keeping people connected through a brief story about a grandfather playing a game of chess with his grandson.
House and garden brand Unilever has released a short film about a weary tree that leaves the rainforest, after the realisation it might be safer in the city.
It’s a conversation that happens twice a year, once near the beginning and once near the end. Do the clocks go back or forward one hour? The conversation was probably the result of many arguments back in the day before the internet and smartphones came along and adjusted time automatically for us. But still, the debate continues. That’s what Leigh Hart, Millen Baird and Jason Hoyte have tapped into for this new Hellers ad, by Moon Media in conjunction with Simpatico Advertising, in probably the most confusing way possible.
Dulux has harnessed the power of the MythBusters for its latest campaign through OMD to prove whether or not Dulux’s new ‘Wash&Wear’ paint is up to scratch in four new TVCs.
Southern Cross, Beats, ASB and Meridian Energy win the applause this week.
TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ’s campaign around the show.
Last Thursday Doritos released ‘Rainbow’ Doritos in support of LGBT teens, which were available to every person who donated to Dan Savage’s ‘It Gets Better Project’. The cheesy rainbow snacks sold out in just two days.
Once again Whittaker’s has taken out the number one spot on Colmar Brunton’s NZ most loved brand survey, even outranking the All Blacks on a Rugby World Cup Year.
Brands are increasingly looking to produce online content that viewers find entertaining enough to share. And as part of its sponsorship deal with the Winter Games, Audi set out to do something a little different by inviting a collection of 20 lucky Kiwis to attend a pop-up bistro event high up in the Pisa Range hosted by celebrity chef Simon Gault.
Southern Cross Health Society has gone the emotional route with its new campaign via Barnes, Catmur & Friends consisting of an ad narrated by an old man giving advice to his younger self along to a series of clips of his most significant life experiences and the lessons he’s learned.
Beats by Dre has a mixed reputation among sound bogans for the audio quality of its products, but it is renowned for the quality of its advertising and the brand has managed to worm its way into popular culture by getting endorsements—paid and otherwise—from stars like Lebron James, Richard Sherman, Serena Williams, Neymar Jr, Nick Kyrgios, Kobe Bryant and Lady Gaga. Now it’s moved onto rugby, with All Black captain Richie McCaw putting in the acting performance of his life to make what is one of the best rugby-related ads of the past few rugby-filled months.
With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There’s already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there’s no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants.
Changes at FCB, MediaWorks, NZME, Bauer, Sovereign, Postr and DDB.
As Dr Evil said: “I’m with it, I’m hip, takka takka takka takka … ” And it seems the NZ Police have taken a leaf out that book and tried to get down with the kids to warn them to stay safe during the Rugby World Cup.
For this year’s edition of the Webby Awards, the organisers of the event put the finalists to work by asking them to produce a visual interpretation of the phrase ‘The internet can’t be stopped’. And these creative efforts have now been turned into a series of posters that are now being used to promote the event. As is to be expected, every poster takes a slightly different approach to interpreting the phrase, and skeletons, planets, graffiti and a range of surreal images now stand as testament to the creativity that the event celebrates every year.
After an intensive judging process that saw entries scrutinised by 200 preliminary judges and 70 category judges, CAANZ has announced a shortlist of 99 finalists for the 2015 New Effie Awards. Leading the pack this year is Colenso BBDO with 24 nominations across the 15 categories in the award ceremony this year. This is followed by FCB with 17, Saatchi & Saatchi with ten, DDB with eight, JWT and Barnes Catmur & Friends with five apiece, and .99/JustOne with four.
Kenyan javelin thrower Julius Yego recently won a gold medal at the IAAF World Athletics Championships event with a mammoth throw of 92.72m. Having already won gold medals at the Commonwealth Games, the All Africa Games and African Championships, this recent victory confirmed Yego’s talent in a full field of international talent.
From handjob karaoke to human tetris to the crazy screaming man, the Japanese are renowned for making some pretty mad TV. And now that madness has come to New Zealand, with Japanese variety/documentary show Unbelievable finding inspiration in Land Rover and Y&R’s Valentine’s Day campaign from earlier this year.
We often hear about the good work celebrities are doing for charities and communities, but it’s quite rare that we get the opportunity to celebrate those who are out there, unrecognised, doing good deeds every day. To celebrate these individuals, Genesis Energy has released a heart-warming new campaign through .99 which praises the “ordinary, yet extraordinary” things these unsung heroes are doing in our local communities.
Blue Cross, an organisation which specialises in rehoming and veterinary help for pets as well as education on how to care for them, has released a new spot, featuring a neglected dog who sings a heart-warming version of ‘I will survive’.
Funky dancers, inflatable orcas, Viking lightning swords and lucky jerseys are thrown into the mix as Kiwibank, Genesis Energy, Cure Kids and ASB get creative this week.
The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.
Brushing aside strong competition from the Australian metropolitan publications, the New Zealand Herald has been judged the Newspaper of the Year at the annual Pacific Area Newspapers Publishers’ Association (Panpa) awards. PLUS: Jared Savage wins Hegarty Award and Fairfax also picks up a few gongs.
For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.
