Author StopPress Team
Is all that planet-killing commercial detritus getting you down this Christmas? Of course it is. You need some knowledgeable greenfingers to guide you through the environmental maze. And our sustainable cohorts at Good magazine have just launched the first edition of The Good Shopping Handbook to help you out.
In a year that’s presented its fair share of challenges, New Zealand marketers have worked determinedly to deliver campaigns that generate solid results. And, from a record number of entries, Marketing’s ‘Grand Masters’ have selected the finalists for the 2009 RSVP and Nexus Awards.
The Christmas ads were all-pervasive this week, with plenty of new, mostly terrible albums on the stocking stuffer ad agenda. And Coke’s summer campaign also kicked off. Big, dumb fun in the water, just like the old days. Look how much fun those virile, tanned young things are having splashing their sticky beverages over each other!
Four decades of monster-related carnage, epic natural disasters and ruthless alien invasions caught on film and mixed with a jaunty Gershwin number. Those New Yorkers are a resilient bunch.
Despite what mother said, laughing at the expense of others is the best kind of laughing.
Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the …
Tuesday 17 November was the biggest news night of the week, with ONE chalking up 657,720 viewers and 3 News nabbing 350,070. TVNZ continues to dominate (and gloat). Best of the ad bunch: Circulon kitchenware evokes elderly tattoo cringe, a future scourge that should really be investigated by some kind of taskforce.
Another day, another massive list of new, exciting things to report.
Those festive folk at New Zealand Post’s targeted communications department have launched a new service for businesses and individuals hoping to send a few personalised cards over Christmas.
Joanna Seddon, the executive vice president of Millward Brown and global head of Millward Brown Optimor, has been announced as the international keynote speaker for the 2009 Marketing Forum in December.