Southern Cross reminds us why our health is important through an old man’s life lessons

Southern Cross Health Society has gone the emotional route with its new campaign via Barnes, Catmur & Friends consisting of an ad narrated by an old man giving advice to his younger self along to a series of clips of his most significant life experiences and the lessons he’s learned.

The ad begins early in the narrator’s life, when he’s merely a young squirt falling face down in the ground during a rugby game. This is where he learns his first life lesson of never giving up. He learns others too like how to deal with romantic rejection, how to get the most out of travelling, and never judging someone’s worth by their wealth.

The ad ends with the most important message that: “The most precious thing you’ll ever possess is your health”.

The ad has been executed in a 60-second and 30-second version.

“If we could give some advice to a younger version of ourselves, what would we say? First on the list (and if it’s not it should be) for many would be to look after their health. To remind people of this, Southern Cross, along with agency Barnes, Catmur & Friends and director JH Beetge, have produced ‘Advice to a Younger Me’, a campaign spearheaded by a 60” TVC that features the memories of a man as he shares his life’s learnings with his younger self,” a Barnes, Catmur & Friends spokesperson says.  

This ad is a departure from its previous ads with New Zealand flatwater canoer and Olympic gold medallist Lisa Carrington, which were more quirky and upbeat. 

StopPress has been in touch with Barnes, Catmur & Friends to find out more on the campaign and will update the story as more information becomes available.

In March this year Southern Cross Health Society appointed Zoo Auckland to its agency roster, meaning that the agency will work with the insurer on special projects specifically in the digital space. 

Kelly Addis, the chief executive of Zoo, said earlier that the appointment did not follow on from a pitch and instead came about due to the work the agency has been doing in the health insurance market across the ditch over the last decade. 


Director – JH Beetge

Executive creative director – Paul Catmur

Chief executive officer – Daniel Barnes

General manager – Luke Farmer

Creative – Brad Stratton

Agency producer – Valentine Taylor

Agency producer – Shayna Stalker

Producer – Andrew McLean

Production company – Goodoil Films

Sound – Liquid Studio

Post production – Blockhead

Account director – Darryl Rogers

Senior account manager – Kylie Marsh

Head of media – Monica Wales

Associate media director – Camille Turton

Digital planner and buyer – Harrison Boys

Other credits:

Chris Watney – Head of product & marketing, Southern Cross

Jyotsna Chauhan – Marketing services manager, Southern Cross

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