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Vodafone’s creepy ‘kidults’
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Vodafone has had a rough time of it in Australia recently, losing 1.5 million customers since 2011, facing the threat of a class action suit by unhappy customers and reporting a massive AU$899 million loss last year. Now it’s reintroducing the brand to the nation and asking consumers to ‘Discover the New’—and it’s done it by creating a fairly strange campaign that aims to get mobile phone users to see the world like a child again.

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Gracious in defeat … mostly
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Predictably, David Cunliffe won the Labour Leadership battle. Perhaps just as predictably, given the united show the party needs if it’s going to give National a run for its money at the next election, Cunliffe’s leadership rivals were gracious in defeat. The exception, perhaps, was dark horse Ned Stark.

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Toilet humour
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We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.

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Stone the crows
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Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.

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Necessarily fresh
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Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.

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Horse’s Mouth: Lance Walker
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After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?

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The progression of love?
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We had to wonder recently if Stuff’s website was trying to show us what happens when the honeymoon is over – as its wallpaper promoting a dating site shared the front page with a less romantic story.

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Action man
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Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.

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Electioneering on the road
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Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.

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Crazy cat lady
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If your dream is to live out retirement surrounded by cats and stacks of old newspapers, this informercial parody by US students for Tenth Life Cat rescue could show you how to get there.

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Tui vs Moa: the battle continues
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Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.

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