Might and magic: Chorus’ Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs’ Jules Lloyd-Jones takes top individual honour

Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year. 

Representing the full scope of marketing, the TVNZ-NZ Marketing Awards, which are run by the Marketing Association and New Zealand Marketing Magazine, offer opportunities to be acknowledged for excellence in marketing initiatives and/or projects in a range of categories and in the judges choice categories. The awards are a celebration of everything that makes marketing great in New Zealand and beyond. And it is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.

Chorus, together with its marketing partners Chameleon Partners, Waxeye, and Contagion took the top award the ‘Gigatown’ campaign, which also won the technology and utilities/communications categories.

As one of the judges said: “This paper is an example of a brand engaging civil, business and consumer approaches to deliver its message through a programme of activities that has thus far accelerated the uptake of fibre in New Zealand communities and heightened our understanding of the benefits it can bring.” 

The night’s other category winners were Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications, and Westpac with Air New Zealand.

In addition to the category awards, three outstanding individuals were also honoured. From very strong fields of finalists, the Rookie Marketer of the Year honours went to Sam Forrest of Frucor Beverages and the ‘Mightiest’ Marketer of them all was Jules Lloyd-Jones, group brand director at Foodstuffs New Zealand. Inducted into the TVNZ Marketing Hall of Fame was ex Telecom chief executive, entrepreneur and philantropist Theresa Gattung.

Convenor of judges Adrienne Bonell said: “The TVNZ-NZ Marketing awards present the marketing community with an opportunity to showcase what we consider our best and brightest work. We thank everyone who submitted entries, applaud the finalists and congratulate the 2015 winners.”

Marketing Association chief executive Gill Stewart acknowledged the commitment, expertise and feedback the awards judges provide towards the ongoing enhancement of the judging process.

A full list of winners can be found below and short descriptions of why they won can be found at everythingmarketing.co.nz. To read the full case studies, subscribe to NZ Marketing

The organisers send their unbridled yet platonic love to premier sponsor TVNZ, principal sponsor NZME, and category sponsors BrandWorld, ICG, Lab360, Mailshop, NewsWorks NZ, New Zealand Trade and Enterprise, TNS, Ubiquity and The Wine Portfolio.


Supreme Award sponsored by TVNZ

Chorus, Gigatown

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Theresa Gattung

Marketer of the Year sponsored by NZME

Jules Lloyd-Jones, Foodstuffs New Zealand

Rookie Marketer of the Year sponsored by News Works NZ

Sam Forrest, Frucor Beverages Ltd

Category Awards


Land Rover New Zealand, Love From Land Rover


Data Insight, Valocity Launch

Consumer Products & Services

New Zealand Automobile Association, AA Membership

Export sponsored by New Zealand Trade & Enterprise

Tait Communications, Tait Tough

Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld

Independent Liquor, Long White Vodka Launch

Financial & Banking

Westpac New Zealand and Air New Zealand, Airpoints


Douglas Pharmaceuticals, Reclassification of Silvasta from Prescription Only to Pharmacist Only


MediaWorks, The Edge TV

Not-for-Profit sponsored by Mailshop

World Vision New Zealand, The Forgotten Millions

Public Sector

Health Promotion Agency, Rheumatic Fever Prevention Campaign 2014

Retail sponsored by The Wine Portfolio

Mitre 10 (New Zealand), Proprietary Brand Transformation


Farmers Trading Company, Breast Cancer Month


Chorus, Gigatown


Sky City Auckland, Chinese New Year 2015

Utilities/Communications sponsored by Ubiquity

Chorus, Gigatown

Judges Choice Awards

Emerging Business/New Brand sponsored by ICG

Data Insight, Valocity Launch

Innovation sponsored by TNS

Land Rover New Zealand, Love From Land Rover

Insight sponsored by Lab360

Slingshot, Website Rebuild

Marketing Leadership sponsored by NZME

Mitre 10 (New Zealand), Mitre 10 Garden Club

Transformational sponsored by ICG

Refresh Renovations, Refresh Renovations

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