#NoFilter required for Korea’s next engineering marvel

Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user’s lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.

Each account is headed with a question and a selection of images which correspond to answers, when the user selects their answer they are guided to a new Instagram page with a new question. Eventually determining which SUV best suits them.

In a similar vein to Land Rover’s Instagram storytelling, we are seeing more companies taking advantage of the platforms large user base with interactive marketing.

You can take the quiz here.

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