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It’s a trap

We all have those friends or know at least one person who only smokes when they drink, who’s a “social smoker” or who will only buy a pack in the weekends. 72and Sunny released an ad tackling the issue of social smoking called ‘It’s a Trap’.

The ad is set at a party where we hear a bunch of teenagers excuses as to why and how they socially smoke, with the spot beginning with the message that “Half of people who try cigarettes in college still smoke four years later” and ending with “Social smoking is still smoking”.

The spot also features various Internet memes, probably to keep it digestable for the young’uns.

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