I will survive

Blue Cross, an organisation which specialises in rehoming and veterinary help for pets as well as education on how to care for them, has released a new spot by M&C Saatchi, London, featuring a neglected dog who sings a heart-warming version of ‘I will survive’.

The dog, who has a voice on par with Leonard Cohen escapes from its neglectful owners, sadly singing the classic opening line of Gloria Gaynor’s 1978 hit: ‘At first I was afraid, I was petrified’.

But it’s not long before the dog finds some fellow canine cronies and a few other types of domesticated species as they band together in a ballad of survival because they’re “saving all their lovin’ for someone who’s loving” them.