For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.
The awards were held at the Ritz Carlton in Singapore on September 11, and winners were chosen from a whopping 4,351 entries across 18 categories.
New Zealand agencies picked up three Grand Prix, ‘Agency of the Year’, seven Golds, 16 Silvers, and five Bronzes in total.
As mentioned ‘Agency of the Year’ went to Colenso BBDO, with DDB coming in third. ZenithOptimedia was also placed second for ‘Media Agency of the Year’.
DDB took home a Grand Prix in the ‘Design’ category for ‘The Unforgotten Soldiers’ for Sky’s History Channel. For the same campaign it also took home a Bronze Spike in the ‘Outdoor’ category as well as a Silver Spike in ‘Promo & Activation’.
It also took home another Grand Prix for ‘Promo & Activation’ for its ‘Reverse April Fool’s’ campaign for BMW. For this DDB also picked up a Silver Spike in ‘Promo & Activation’.
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DDB also took home a Bronze Spike for its Lotto Powerball campaign ‘Pop’s Gift’ with The Sweet Shop in ‘Film’ as well as two Silver Spikes for ‘Murmuration’ for Sky On Demand in ‘Film Craft’, again with The Sweet Shop and a further Silver Spike for the same campaign in ‘Film’. It was also shortlisted for the Grand Prix for its ‘Don’t Trade Me’ campaign for Paw Justice for which it took home a Gold Spike in PR as well as two Bronzes. It picked up another Silver for ‘Good on ya dad’ for Speights Breweries in ‘Print & Poster Craft’.
It also received a Silver Spike for its Steinlager ‘Live Dive’ campaign in ‘Integrated’ as well as two more Silvers, one for ‘Tweeting Sonar’ as part of the same campaign it worked on alongside ZenithOptimedia in the ‘Media’ category.
ZenithOptimedia picked up a Gold in ‘Media’ for its work on the ‘Live Dive’ campaign.
DDB NZ CEO Justin Mowday says: “We are thrilled to have a bunch of our work not only win, but be judged the single best piece of work in their categories, across the whole of Asia-Pacific. It’s not often you win two Grand Prix in the one show. Damon and Shane are leading NZ’s most talented creative department, and it shows in the work not just on one client or project, but across a range of clients – BMW, SKY, Paw Justice and Lion.”
ZenithOptimedia Auckland managing director Stuart Rutherford says: “This is worthy recognition for the team that worked tirelessly in bringing Steinlager Deep Dive to market. Beyond the smart strategic approach and clever story telling there was a significant amount of collaboration and logistics the team underwent. The beauty of the idea centred on not just the powerful delivery of brand narrative, but the delivery of that narrative playing out live in real time, during which New Zealanders were surprised to became part of a highly emotive experience”
Colenso BBDO took home a Grand Prix for its ‘Reduce Speed Dial’ campaign for Volkswagen in ‘Digital’. For this it also took home a Bronze Spike in ‘Branded Content & Entertainment’ as well as a Gold in ‘Direct’ and another Gold in ‘Promo & Activation’.
The agency also took home a spike for its ‘Motel Burger King’ campaign in ‘Creative Effectiveness’, a Gold Spike for its ‘Shred’ campaign for BNZ Home Loan in ‘Direct’, with a Silver in the same category for its ‘Breast Cream’ campaign for the NZ Breast Cancer Foundation. For the breast cancer campaign it picked up a Silver Spike in ‘Healthcare’ and another Silver in ‘Promo & Activation’. For its work for Skinfood and the NZ Breast Cancer Foundation with ‘A Cream that Gives you Wrinkles’ it also nabbed a Silver Spike in ‘Print’.
In ‘Mobile’ Colenso took home a Silver Spike for its ‘Pedigree Found’ campaign and a Gold in the same category for the same campaign. In ‘Outdoor’ Colenso scooped up three Silver Spikes for its NZ Book Council campaign exploring how digital natives view great pieces of literature in an online world. as well as a two Silver Spikes in ‘Radio’ for ‘Lower Back Tattoo’ and ‘Old Sweatpants’ for Pedigree and a further four Silvers for its campaign for the NZ Book Council’s Writer’s Festival in the same category.
Colenso BBDO CEO Nick Garrett says: “It was very humbling to be named the number one agency at the Spikes and win across so many different clients which is a great testament to the quality and depth of the work.”
Clemenger picked up a Gold and Bronze Spike in ‘Branded Content & Entertainment’ for ‘Tinnyvision’ for the NZTA as well as a Silver Spike in ‘Film’ for the same campaign. It was also shortlisted for a Grand Prix in ‘Grand Prix for Good’ for the campaign for the same campaign.
For its ‘Love from Land Rover’ campaign for Land Rover Y&R took home a Silver Spike in ‘Branded Content & Entertainment’ and another in ‘PR’. In addition, it won a Bronze Spike for its ‘Living Memories’ campaign for Brake in ‘Media’ as well as a gold in ‘PR’ for the same work.
FCB scooped up a Silver Spike for its ‘It’s Not Okay’ Domestic Violence Awareness campaign in ‘Media’ as well as a Bronze in the same category for Sony’s ‘Sideline Challenge’.
No Grand Prixs were awarded in ‘Healthcare’ or ‘Radio’.