Author StopPress Team

New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.

Samsung’s new ‘Human Nature’ campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.

Telesoftas encourages businesses to lead the way in innovation, and mental health, in its Stepforward campaign.

Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.

With the 2018 Olympic Winter Games underway, the New Zealand Olympic Committee (NZOC) and Saatchi & Saatchi are exploring what it takes for athletes to get to the top of their profession in a new brand platform called ‘Earn the Fern’.

Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.

Renault France has released an animated ad for Valentine’s Day illustrating the power of an electric vehicle.

In 2017, as part of our Agency Perceptions research, we asked some of the country’s top marketers a few questions about their roles and their views on the country’s leading creative and media agencies. How were their needs changing? What did they look for in an agency? What were their frustrations? How did they choose the right partner? Which agencies stood out? The results made for very interesting reading and it was one of our most-talked-about projects of the year. So, for our upcoming agency issue, we’re doing it again, although this time we’re diving into the perceptions of specialists and asking marketers some questions about design, PR/experiential, digital, and direct marketing agencies. But wait! There’s more! In the end, it’s the perception of the ones that pay the bills that really matters. But this year we’re also asking the StopPress audience for their opinion on these agencies in an effort to get a wider industry view.

Emerging media company Viceland New Zealand have dipped its toes in the fashion space, teaming up with streetwear brand Commoners to release a bespoke range of clothing apparel.

DB Breweries has announced the appointment of Red Star at Dentsu Aegis Network as its media agency of record.

To encourage the intake of kangaroo meat in the daily Australian diet, this ad from Macro Meats uses a big dose of humour and a rhyming script to grab attention.

English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.