News
Starcom adds Bay Audiology to its roster
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
Awards
Stoppies 2017: Spark shines as Brand of the Year
There’s no denying 2017 was a big year for Spark. The telco’s momentum has seen it cement its commitment to delivering great customer experiences, both from a personal and business perspective, with a series of campaigns that made us sit up and pay attention.
News
And now, the newsfeed: the best takes on the recent Facebook changes
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to ‘make the world a better place’. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.
News
The Compendium: 19 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Samsung Galaxy A8 celebrates flaws and beauty
With the tagline ‘It lets you be you’ the ad taps into the Generation Z’s acceptance of individuality, flaws and personality.
News
Beats by Dre showcase athletes preparing for Winter Olympics
In the lead-up to the 2018 Winter Olympic Games in South Korea, starting 9 February, Beats by Dre have released several ads featuring athletes preparing for the event.
Awards
Stoppies 2017: Vogel’s brings Campaign of the Year to its table
Last year saw Vogel’s roll out its first TV campaign in a decade, and it was worth the wait. ‘What do you bring to the table’ sparked discussion, inspired parodies, challenged stereotypes, attracted millions of views and has now also been acknowledged as our campaign of the year. Shine’s head of client services, Tim Ellis, gives us some insight on how it all came together.
News
Mitre 10 launches nifty Number 8 campaign
Mitre 10 and FCB have launched a Number 8 campaign to showcase the hardware company’s bespoke range of home improvement products.
News
PHD picks up Sealord account
PHD New Zealand has been appointed as the media agency for the Sealord account.
Movings & Shakings
Movings/Shakings: 16 January
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
News
KFC puts Colonel Sanders front and centre
In a first for KFC’s brand communication in France, Colonel Sanders’ trademark face is fronting the latest marketing campaign.
News
‘It’s only a little bit over’: NZTA shows the dangers of speed
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
News
How FCB cracked briefs over the Christmas break
FCB’s creatives might have been away from their desks during the Christmas break but that doesn’t mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients’ needs.
News
How to Dad takes a look at Kiwi favourites for McDonald’s Kiwiburger
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.
Partner articles
The experimenter: TVNZ set to open studio space to up-and-coming talent
As the champion of TVNZ Duke’s experimental lineup, programmer Edward Kindred is breaking the barriers of what the role traditionally entails. He’s one-part Australian gentleman and one-part mad scientist who has found a new laboratory of sorts in The Creators Space.
Partner articles
Are we seeing a resurgence of TV advertising?
Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
News
The Compendium: 15 December
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
The best of StopPress 2017
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
News
Colenso BBDO, FCB Media, Little Giant and Special Group win top spots at Campaign Asia-Pacific Agency of the Year Awards
Colenso BBDO took home New Zealand creative agency of the year while FCB Media won New Zealand media agency of the year at the awards held in Singapore.
News
Carlsberg takes on the humble steak and cheese pie with TBWA
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
News
Sandy Hook Promise looks to tomorrow with emotive ad
With the five-year anniversary of the horrific Sandy Hook shooting this month, the not-for-profit organisation Sandy Hook Promise has released a thought-provoking and hard-hitting ad.
StopPress exclusives
Farmers wins November Ad Impact Award with an emotional Christmas story
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
News
Fjord Trends report predicts tensions and technology to impact 2018
The annual Fjord Trends 2018 report has been released which analyzes seven emergent trends predicted to impact business, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.
News
Bowel Cancer New Zealand pairs up with Shortland Street to raise awareness via TBWA
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
Movings & Shakings
Jonathan Symons to become marketing director at TVNZ
TVNZ has appointed Jonathan Symons to the new executive role of marketing director.
News
WREDA fuses street art and digital interaction for Wellington Advent Calendar
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
Movings & Shakings
Rory Gallery to join Special Group as head of strategy
Special Group has appointed Rory Gallery to the position of head of strategy.
News
Fairfax and health insurer Nib partner up
Fairfax and Nib have launched Done, a new range of affordable, tailored health insurance designed to make it easier for the surprising number of Kiwis that don’t have any health cover.
News
IABNZ’s Internet Advertising Revenue Report Q4: Desktop leads the way, smartphones follow
Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.