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With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.
Colenso BBDO has announced a new agency model, with a focus on creative collaboration, clients’ customers and new ways of working.
Sky TV and Hello have rallied the country to show support for hometown hero Joseph Parker ahead of his heavyweight title unification bout in Cardiff.
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
John Fellet, chief executive of Sky Television, has advised the board of his intention to retire later this year.
Industry happenings at Commercial Communications Council, the Marketing Association, Stuff and Bauer.
VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes
Programmatic is widely accepted as the future of ad trading. So how close are we to this future? And more importantly, how clean and green will programmatic be in New Zealand?
Supplement brand Go Healthy has revealed a new look and go-to-market strategy via Y&R encouraging people to ‘Go Be You’.
With the Gold Coast 2018 Commonwealth Games mere weeks away, the official New Zealand broadcaster TVNZ, with the help of Assignment Group and TVNZ Blacksand, has launched the first phase of its campaign.
2degrees, Samsung, Holden and Scapegrace by Rogue Society Distilling Co show us how it’s done.
Samsung has launched its new Galaxy S9 and S9+ by testing out the camera in a live video stunt via Colenso BBDO and Flying Fish.
Industry happenings at Flying Fish, DotDot, APN Outdoor, Dentsu Aegis Network, MediaWorks, GSL Promotus, Gladeye, Satellite and EightyOne.
FCB has announced that Blair Alexander will take over the reins as media managing director.
In support of International Woman’s Day, FCB’s London branch, FCB Inferno, is using playing cards to change the way we teach children to talk about gender.
To bring to life its ‘Armoured Truck’ TVC, Lotto New Zealand is giving Kiwis the opportunity to answer if they would split a Lotto win 50/50 with their best mate.
While Holden has earned a place in many New Zealanders’ hearts, news that the General Motors-owned brand was stopping manufacturing in Australia last year led some to believe the brand was also on the way out. And as that misperception continued to grow, Holden has decided to face up to it and set the record straight with the help of Aussie actor Michael Caton.
A full rundown on what to expect from the latest issue of NZ Marketing.
JustOne have been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.
Today Y&R announced that Peter Bosilkovski has been appointed as regional chief executive officer for Australia and New Zealand.
Kiwibank and Banqer are on a quest to help Kiwi kids learn about the intricacies of financial literacy. The new spot on social shows kids disclosing their finances – talking mortgages, insurance and loans.
OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.
Track New Zealand has a new managing director in Andy Bell, whose incumbent Rob Limb is assuming the role of CEO of Track Australia and New Zealand.
IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.
The executive creative director at Colenso BBDO took home the accolade at the event at Shed 10.
Spark and Colenso BBDO connect women with empowered women, launching a campaign that encourages women to pursue leadership roles on international Women’s Day.
