Movings & Shakings
Movings/Shakings: 26 April
Industry happenings at MediaWorks, Saturday and Thrive.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
News
Energy Online turns up the heat in its winter campaign
Energy Online has launched its winter campaign by introducing a new character – a bloke called Steve who delights in taunting his neighbourhood with his summertime vibes during winter.
Movings & Shakings
Tim Wood departs YoungShand, heads to Sydney
Tim Wood has finished up his tenure at YoungShand to join R/GA in Sydney, a move that sees him return to his motherland.
News
Adshel unveils new unbundled digital packs across Adshel Live Network
Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network.
News
TVNZ-NZ Marketing Awards 2018: introducing the new (and improved) categories
Just as the marketing industry is changing, so too are the TVNZ-NZ Marketing Awards. The Sector awards, which recognise the best-in-breed marketing within specific industry categories, remain unchanged, but we have added two new Excellence awards – Best In-House Marketing and Long-Term Agency Partnership – and changed some other awards (Best Collaboration, Best Internal Marketing Strategy and Best Purpose-Driven Marketing Strategy) to reflect some of those industry shifts. Think your results stand out? Here’s the thinking behind the changes and what the judges are looking for.
News
Craig Whitehead resigns as chief creative officer of 99
Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer at 99, effective at the end of June.
Partner articles
What keeps me up at night: Digital Arts Network managing director Stephanie Creasy
Digital Arts Network managing director Stephanie Creasy discusses what keeps her up at night as a part of a new series in conjunction with Tech Futures Lab.
News
Survivor New Zealand ups the ante for season two campaign
‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor NZ, which will start up on Sunday at 7 pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.
News
What happens next?: Sky and DDB get dramatic with campaign cliffhanger
Sky TV is giving audiences a taste of the drama in its line-up in a dramatic ‘Poisoned Chalice’ campaign by DDB.
News
Showtime for Dancing With The Stars and MediaWorks
With all 12 stars announced, the promotional videos for MediaWorks’ Dancing With The Stars were released this week featuring a dance-off between the competitors. StopPress speaks to executive creative director Ant Farac about how it’s given the show a new look for this season.
News
The Compendium: 20 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
From flashy office to cubbyhole: Suits gets New Zealand makeover
Lightbox and Spark PR & Activate have given Suits a Kiwi twist, by creating a local version of the American TV show to promote the arrival of its new episodes.
Movings & Shakings
Movings/Shakings: 19 April
Industry happenings at Carat, NZME, Pure SEO, Thick as Thieves and Stuff.
News
Triumph celebrates collective empowerment
Underwear and lingerie brand Triumph is celebrating women coming together in its global campaign ‘#TogetherWeTriumph’ that’s launched in New Zealand.
StopPress exclusives
Cadbury claims Colmar Brunton March Ad Impact Award
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
News
Springload and Touchtech announce merger
Wellington-based digital agencies Springload and Touchtech have announced a merger and will now trade under the Springload brand.
News
Icebreaker steps into sharky waters for latest ad
Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest ‘Human Nature’ campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.
News
Show your thinking: entries now open for the 2018 TVNZ-NZ Marketing Awards
The call for entry to the TVNZ- NZ Marketing Awards has opened and the Marketing Association and NZ Marketing/StopPress want marketers of all industries to show their strategy, thinking and results.
Partner articles
What keeps me up at night: FCB chief brand officer David Thomason
FCB chief brand officer David Thomason discusses what keeps him up at night in the first of a new series in conjunction with Tech Futures Lab
Partner articles
Walking in their clients’ shoes: Culture & Theory’s creative collision
There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.
News
Spark and TVNZ win Rugby World Cup 2019 rights
Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.
News
G.J. Gardner Homes aims to go local in new campaign
G.J. Gardner Homes has launched a new brand campaign ‘We’re locals like you’ via 99’s content production unit, The Workshop. The campaign includes six TVC’s shot across the country in a range of community settings.
News
Speak up for safety: WorkSafe aims to improve the country’s health and safety
WorkSafe New Zealand is encouraging Kiwi workers to “get talking” about health and safety with a new campaign via Assignment Group.
News
New Zealand search trends and digital marketing tips for 2018
Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report, that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
News
Watch it wherever, whenever: oOh!media and TVNZ team up to stream Commonwealth Games in malls
oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
News
The Compendium: 13 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
APN Outdoor brings Commonwealth Games to the streets
New Zealanders wanting to watch the 2018 Commonwealth Games action while out and about will have the opportunity as APN Outdoor brings highlights from the Gold Coast to its digital network.