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Mother’s Day 2018: Who is sending commercial messages of love
Lotto, Hell Pizza, Spark and Lewis Road Creamery give a nod to the matriarchs of the nation.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
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Y&R adds Burger King’s creative to its roster
Y&R has added Burger King’s creative to its roster, in a move that sees the fast food brand consolidate its media and creative agencies under one roof.
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Electrolux Vacuums NZ and Filip introduce the Pure i9 robotic vacuum
Electrolux Vacuums NZ has brought back its fanboy Filip to promote the new Pure i9 robotic vacuum.
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Ads of the week: 8 May
A round of applause for Southern Cross Travel Insurance, Speight’s, Tourism New Zealand, Flooring Xtra and I Love Ugly.
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Watties lets it rip in new campaign
Watties has launched its new 50 percent less sugar campaign, reassuring consumers that its baked beans and spaghetti are gassier, yummier and messier than ever.
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Kids lecture on life and passion for I Love Ugly campaign
Clothing brand I Love Ugly has released a new campaign featuring pint-size kids dishing out some hard love and sassy advice about life.
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Adshel steps into phase four of its digitisation strategy
Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.
Movings & Shakings
Movings/Shakings: 8 May
Industry happenings at Colmar Brunton, Culture & Theory, Ipsos New Zealand and Fish&Clips.
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Southern Cross Travel Insurance gets travellers eager for their next adventure
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Partner articles
What keeps me up at night: Gladeye CEO Tarver Graham
Gladeye CEO Tarver Graham discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
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Tourism New Zealand ad investigates why New Zealand is being left off world maps
Tourism New Zealand has released its latest campaign with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can’t be found on maps around the world.
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TVNZ-NZ Marketing Awards 2018: Entries close 18 May, see the new (and improved) categories
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
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The Compendium: 4 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC
Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
News
Radio Week: radio results are out showing radio’s performance is up
The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
Partner articles
A digitally-led approach: Little Giant’s Mark Hurley on bringing digital, strategy and creativity together
When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in an Agency Perceptions survey, Little Giant was found to be the most familiar digital agency and the digital agency the most were hearing good things about. Looking more broadly at what marketers look for in a digital agency, strategic-thinking, an understanding of business needs, creativity and a proactive approach, came up on top. In light of the findings, we ask Little Giant CEO Mark Hurley about how its approach incorporates those values to help clients navigate the rise of digital.
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Tastes as sweet as it sounds: Whittaker’s creates chocolate record for NZ Music Month
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
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TWG and OMG: The Warehouse Group appoints Omnicom Media Group as its single media agency
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
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Beef + Lamb New Zealand brandishes big chop on wheels
A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
Movings & Shakings
Simon Birkenhead joins KPEX as CEO
KPEX has appointed Simon Birkenhead as its new CEO.
News
Colenso BBDO and Special Group have strong outings at the 2018 APAC Effies
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
Partner articles
What keeps me up at night: YoungShand managing director Duncan Shand
YoungShand managing director Duncan Shand discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
News
Lewis Road Creamery and Phantom Billstickers surprise commuters with breakfast drink
Phantom Billstickers, Lewis Road Creamery & MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road Creamery’s new breakfast drink.
News
AIG Japan create rainbow jersey to defeats discrimination
Diversity over discrimination is the message from Insurance company AIG’s latest campaign starring members of the All Blacks and Black Ferns. We ask Matthew Walker, senior vice president and regional chief marketing officer at AIG Japan, some questions about the campaign.
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The Compendium: 27 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
ASA annual ad revenue: digital continues dominance, big growth for outdoor
The Advertising Standards Authority have released its 2017 report on New Zealand’s advertising revenue, with digital leading the way and outdoor with a massive leap in return.
News
D&AD and Webby winners: Colenso, Y&R and Assembly celebrate double wins
It’s been a big week in adland as the winners of D&AD and The Webbys have been announced. Local agencies walked away with 21 pencils and six Webbys, with Colenso BBDO, Y&R and Assembly picking up gongs at both events.
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Instant Finance teams up with Contagion, changes tack with ‘Makers of Possible’ campaign
Instant Finance and Contagion have launched the Makers of Possible campaign, where its key message to Kiwis is that they are here to help them make their dreams possible.
News
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of ‘fake transparency’? – UPDATED
UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.