Phantom Billstickers, Lewis Road Creamery and MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road’s new breakfast drink.
The campaign, which took place across several locations in Auckland and Wellington, is one of the first campaigns from Phantom’s in-house creative team.
Phantom attached bespoke shelving to super-sized posters with passers-by able to pick up the full-sized version of the breakfast drinks on their morning commute.
Lucy Sorenson, Lewis Road Creamery’s marketing manager, says for the launch the team wanted to do things a little differently.
“We worked with our media agency, MBM and Phantom to create the all-day breakfast poster which gave people the chance to grab some ‘goodness in a bottle’ during their morning/afternoon rush.”
Sorenson says Phantom’s street posters provided the ideal inner-city sampling opportunity for people to try the drinks at the point in which they are intended to be consumed.
“The team at Phantom have been an absolute delight to work with, nothing is a hassle and the customisation has been well thought through and executed beautifully.”