An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
Bridget Lamont has been appointed chief marketing officer of Loyalty New Zealand, a new role which will see her report to chief executive, Lizzy Ryley.
Speight’s has launched a campaign extension called ‘Cheers Beers’ which allows Kiwis to thank their mates for good deeds with a personalised box of 12 Speight’s Gold Medal Ales.
Following KFC UK’s chicken shortage, the Colonel returns to screens there for the first time in 40 years.
TRA managing director Andrew Lewis explains its new Mainframe package as well as navigating a complex marketing environment, new cultural codes, what we can learn from new immigrants and the accuracy of social media sentiment.
ATEED, New Zealand AIDS Foundation, Pak’nSave, and New World show us how it’s done.
Auckland Tourism, Events and Economic Development (ATEED) has released a new campaign encouraging domestic tourists to experience and discover the region’s culinary offering during winter.
A new campaign released by the New Zealand Aids Foundation (NZAF) aims to flip the script on HIV, and encouraging men to stay safe, test often and treat early, as well as drop their load to end HIV.
Mango’s managing director Claudia Macdonald discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.
StopPress sits down with Grant Hyland, founder and managing director of KBR Digital to talk about the Cambridge Analytica scandal, the trouble with digital in New Zealand, and the wild world of programmatic…
It’s the 10 year anniversary of Stickman for Pak’nSave, and Foodstuffs has released an ad to celebrate the milestone.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Dominic (Dom) Quin is joining the Foodstuffs New Zealand team as group general manager of marketing and customer experience, replacing Steve Bayliss who is leaving after seven years with the company.
This week, New Zealand’s PR practitioners gathered to recognise and celebrate best practice at the PRINZ Awards where the Department of Internal Affairs was awarded the Supreme Award.
Interactive advertising revenue reached $244.5 million in the first quarter of this year, with desktop continuing to leading the way according to IABNZ’s revenue report.
oOh!media New Zealand is expanding its digital network into Wanganui and is giving away an advertising campaign to celebrate.
Mazda and 99 are continuing to brandish the brawny BT-50 ute, showcasing its multiple uses from beach trips to boat transport and transporting beastly trevally.
A round of applause for Fisher & Paykel, Mazda, Monteith’s, and Scapegrace.
TBWA\New Zealand group managing director Catherine Harris discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
Colenso BBDO and FCB New Zealand have been ranked third and fourth Most Effective Agencies in Asia-Pacific in the Effie Effectiveness Index. Meanwhile, Special Group has been ranked the Most Effective Independent Agency in Asia-Pacific and the sixth Most Effective Independent Agency in the world.
Fisher & Paykel and Alt Group have released a TVC the unveils a new range of kitchen and laundry appliances and cements the brand’s spot as a premium globally renowned brand.
Phantom Billstickers is showing its support for New Zealand Music Month with a series of #MusiciansOfAotearoa posters featuring up-and-coming and underground artists.
Creative shop EightyOne has appointed Chris Bleackley as creative director. While Bleackley has long been part of the picture at EightyOne, he’s now joined to take the helm and is helping to run the ship.
Necessity is the mother of invention, and there’s plenty of innovation happening in the magazine industry at the moment. That’s the theme of the Magazine Publishers Association’s upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA’s Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.
Ben Goodale sits in the JustOne open-plan office on Auckland’s College Hill and says: “Agencies will say they can do everything but that’s like saying you can drive a car – but the difference is, one driver is Mario Andretti and another is Mr Bean.”
VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.
The first deadline has come and gone. But there is still time to get your entry in for the 2018 TVNZ-NZ Marketing Awards. We are offering an extended deadline for entries received through the portal until 5pm Friday 25 May 2018, with an additional late fee of $150 plus GST per entry.