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oOh!Media expands to new region, launches campaign competition

oOh!media New Zealand is expanding its digital network into Wanganui and is giving away an advertising campaign to celebrate.

The expansion into its newest region follows on from Bayleys Property Services Limited awarding it the rights to deliver full motion digital and classic advertising at Wanganui’s Trafalgar Square shopping centre.

oOh! New Zealand’s general manager Adam McGregor says advertising in Trafalgar Square is an attractive proposition for any brand.

“More than 68 percent of households in the area have visited this shopping centre in the past month. Through this agreement, we have further expanded our fast-growing full motion digital network in another key New Zealand location, and our total number of shopping centres is now 51, more than double what we had less than 12 months ago.”

To celebrate the expansion the company is giving advertisers a chance to win a $120,000 full motion retail advertising campaign, says McGregor.

“We want advertisers to utilise full motion capability to its true potential and to help get the creative juices flowing.”

For a chance to win, agencies and clients need to present oOh! with a creative concept and campaign roll out by July 6 for a panel of judges to review and determine the winner based on the use of inventory, integration of campaign with wider marketing campaign, and ability to tell a compelling narrative without sound in seven seconds.

McGregor says oOh!media has appointed a panel of international judges including oOh!’s chief executive Brendon Cook and Tim Bleakley, chief executive of Ocean Outdoor UK.

“Derek Lindsay, general manager of OMANZ, is the chairman of the judges and has been a leading figure in New Zealand advertising and media for more than 15 years.”

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