Bridget Lamont has been appointed chief marketing officer of Loyalty New Zealand, a new role which will see her report to chief executive Lizzy Ryley.
Lamont joins the company after departing Progressive Enterprises in December last year after a 13-year career. During that time, she held a variety of roles in marketing, loyalty, data-driven communications, brand strategy and customer insights. She led the Countdown marketing team as general manager of marketing from October 2011, driving the relaunch of the Onecard loyalty programme in partnership with AA Smartfuel in 2016.
Lamont and her team also won the 2016 Keith Norris Direct Marketing Organisation of the Year award for their best in class personalised communication programmes.
Prior to Progressive Enterprises, she held marketing roles at NZ Post, Sky City Entertainment Group, Ezibuy and a number of independent marketing consultancies.
Loyalty New Zealand chief executive, Lizzy Ryley, says Lamont’s depth of experience and understanding of the pace and demands of both retail and services businesses, which is important to many of its coalition partners, as well as her strategic leadership, will be a key asset to Loyalty New Zealand as it moves forward.
Lamont describes her new role as the ideal blend of loyalty programme management, data-driven marketing and purpose-led brand building.
“I have been involved in, and worked with, loyalty programmes and customer data most of my career and it is thrilling to have the opportunity to join New Zealand’s pre-eminent loyalty coalition and help drive business value for the coalition and their customers.”
She takes on the role in late June.