This week, New Zealand’s PR practitioners gathered to recognise and celebrate best practice at the PRINZ Awards where the Department of Internal Affairs was awarded the Supreme Award.
The winning entry was for ‘He Tohu Exhibition’, a campaign to re-house New Zealand’s iconic constitutional documents. It also won the ‘Marketing Communication – Integrated’ Award category.
Chief judge Lisa Finucane, FPRINZ, said the entry encompassed both professionalism and the creativity and heart that identifies winning campaigns.
“This campaign was well-planned and crafted. It had a creative idea at its heart and execution that followed through on its promises,” she said.
“The campaign team confronted the need to rebuild stakeholder relations and create a positive public response for a project that had faced criticism in the past. The entry exemplifies everything a marketing PR campaign should be and showcases the results of a truly integrated campaign.”
Also taking to the stage were the winners of the PR Consultancy of the year categories in which Hamilton’s HMC Communications won the small to medium category and Tauranga’s Campbell Squared Communications won the medium to large category for a second year in a row.
Last year’s winner of the small to medium category Wright Communications was highly commended in the medium to large category this year.
HMC Communications also received the Sustained Public Relations Award for ‘Competition can’t stop us: keeping customers using convincing community relations’ by Bethany Chapman and Heather Claycomb.
The Highly Commended in the category went to Angela Paul, Helen Morgan-Banda and Katie Mathison of the Royal New Zealand College of General Practitioners for ‘GP – heart of the community’.
Meanwhile, Campbell Squared Communications also received the Government/Quasi Government Public Relations Award for ‘Walesi – connecting a country, transforming a nation’ by Angela Campbell, Corrie Taylor, Jessica Cushing, Scott Campbell and Yannis Naumann.
When it came time for the individual awards, the Paul Dryden Tertiary Award went to ‘Mercy Ships New Zealand: A Maritime Campaign’ by Amelia Cheng, Cathrine Pierce, Elizabeth Osborne and Michael Bain from AUT University.
And the Sally Logan-Milne Young Practitioner of the Year went to Natasha Stubbing of the Northland Regional Council.
The full list of winners can be seen below:
Winner: He Tohu Exhibition – Cheryl Klaui, Darin To’o, Jenny Riches, Kim Chambers and Rebecca Lancashire, Department of Internal Affairs
Corporate Public Relations
Winner: Countdown phases out single-use plastic bags – supermarket brand takes leading position – James Walker, Kate Porter and Katherine Klouwens of Countdown; Courtney Stayte, Louise Wright and Sarah Williams of Porter Novelli and Holly Lindsey and Rose MacNicol of Fuse
Highly Commended: Investing for your energy future – Helen Duncan, Powerco
Government / Quasi Government Public Relations
Winner: Walesi – connecting a country, transforming a nation – Angela Campbell, Corrie Taylor, Jessica Cushing, Scott Campbell and Yannis Naumann, Campbell Squared Communications
Highly Commended: 100 or 110 – what do you think? – Claire Pedersen-Croll and Janette Williams, New Zealand Transport Agency
Highly Commended: NZME: Driving strategy in our regional offices with Boggsy’s bus – Rowena D’Souza and Jessica Nutley, NZME
Highly Commended: Turning Auckland DHB pink to launch anti-bullying programme
Speak Up | Kaua ē patu Wairua – Maxine Stead and Rachel Lorimer, Auckland DHB
Limited Budget / Not-for-Profit Public Relations
Highly Commended: Good Heavens – Great Barrier Island’s dark sky – Anika Forsman, Auckland Tourism, Events and Economic Development
Highly Commended: Re:scam – turning the tables on scammers – Chloe Tonkin, Claudia Macdonald, Max Burt and Sean Brown, Mango
Highly Commended: The Treecreeper that rose from the ashes – Jo Scott, Great Scott Communications and Francesca Eathorne of Antarctic Heritage Trust
Marketing Communication – Integrated
Winner: He Tohu Exhibition – Department of Internal Affairs – Cheryl Klaui, Darin To’o, Jenny Riches, Kim Chambers and Rebecca Lancashire, Department of Internal Affairs
Highly Commended: Reconnecting New Zealand – the story of a road opening – NCTIR and New Zealand Transport Agency
Marketing Communication – Public Relations
Winner: Doing things differently: How to introduce the country’s toughest farming rules – Chelsea Halliwell, Resolve Communications; Angus McLeod and Gerald Raymond, Environment Canterbury
Winner: Vector lights of Auckland Harbour Bridge – Fiona McCauley and Sara Cairney, Auckland Council; Richard Llewellyn, Vector; Anika Forsman of Auckland Tourism, Events and Economic Development
Highly Commended: The sparky experience – Lorraine Harding, Powerco
Special Project or Short-term Campaign
Winner: People power: Engaging the New Zealand public with the 2017 general election – Annalie Brown, Jenna Ward, Jennifer Little, Paul Mulrooney, Sidah Russell and Ryan Willoughby, Massey University
Winner: Uniting Auckland to save 20 in a time of crisis – David Hawkins, Gemma Bridge, Janie Smith, Maxine Clayton, Melanie Verran, Rachel Hughes and Ramari Young, Watercare Services
Highly Commended: Bulls Eye: A Genetic Game-changer to produce greener cows – Peta Goldsworthy and Charlotte FitzPatrick, HMC Communications
Communicating in Diversity
Highly Commended: Say it Tika (Say it right) – Katie Smith and Joanna James, FCB and Kiri Coughlan, Vodafone NZ
Sustained Public Relations
Winner: Competition can’t stop us: keeping customers using convincing community relations – Bethany Chapman and Heather Claycomb, HMC Communications
Highly Commended: GP – heart of the community – Angela Paul, Helen Morgan-Banda and Katie Mathison of the Royal New Zealand College of General Practitioners
Paul Dryden Tertiary Award
Winner: Mercy Ships New Zealand: A Maritime Campaign – Amelia Cheng, Cathrine Pierce, Elizabeth Osborne and Michael Bain, AUT University
Sally Logan-Milne Young Practitioner of the Year
Winner: Natasha Stubbing, Northland Regional Council
Highly Commended: Bethany Chapman, HMC Communications
Highly Commended: Hannah Ross, Adhesive PR
Highly Commended: Lydia Tebbutt, Spark New Zealand
Highly Commended: Morgan Bailey, Rocket Lab
Highly Commended: Tessa Donovan, SenateSHJ
PR Consultancy of the Year (small – medium)
Winner: HMC Communications
PR Consultancy of the Year (Medium – Large)
Winner: Campbell Squared Communications
Highly Commended: Wright Communications