Author StopPress Team

It was April last year Martin Yeoman and Jamie Hitchcock announced their departure from Assignment Group to start their own agency The Enthusiasts. They’ve since gone on to pick up project work for Ti Ora tea from JDE (formerly Brew Group), 2degrees, 1Above and Al Brown’s Fresh Catch, and clients including 3 Wise Men and Goodman Fielder. Earlier this year, they sat down with NZ Marketing to reflect on the year that’s been and how their history in the industry is carving their future.

Creative director, copywriter and author Dave Trott will be delivering the keynote address at the forthcoming Public Relations Institute of New Zealand (PRINZ) conference. Ahead of his visit, Trott gives his thoughts on social media, the significance of awards, putting together the best team and creating a standout message.

Karma Cola UK has celebrated the coincidence of the royal wedding and Redhead Day, releasing a new campaign that pays tribute to ginger royalist Prince Harry.

Mitsubishi, TVNZ, and 2degrees show us how it is done.

Here at StopPress and NZ Marketing, it’s our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it’s not a one-way street. We’re always talking with our contacts to figure out what we should be writing about and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we’re asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

While agency folk basked in champaign and celebration at The Beacon Awards last Thursday night, advertising network VMO sat discretely in the corner of the room harvesting data.

2degrees is rolling out the next phase of its new brand campaign, this time centred on its business offering, as well as introducing three new ads to its suite of creative.

Foodstuffs group general manager of marketing Steve Bayliss is set to depart the company, StopPress understands.

Mitsubishi and Assignment have made a bold campaign to sell 20 Triton Huntaways.

Colenso BBDO has been appointed as the lead creative agency for mobile and broadband provider Skinny.

Whittaker’s, Vodafone, Lotto, Genesis and Holden show us how it’s done.

Holden has been on a mission to shift perceptions of the brand and appeal to a broader range of drivers, particularly females, with its array of cars. And its latest campaign to launch the new Commodore, the model the brand has become synonymous with, is focusing on ‘modern explorers’.

Nigella Lawson is back on the screens for Whittaker’s and in this spot, she’s taken a step back in time to where it all started and how it got to where it is today—two new caramel products.

It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.