Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact Award.
Its latest ‘Where to Next?’ advertisement, made up of a montage of clips featuring people exploring New Zealand and offshore destinations, earned it the accolade.
‘Where to Next’ won for its performance in three key areas:
- Brand Love
- Enjoyment
- Persuasion
See the below infographic for more information about April’s Colmar Brunton Ad Impact Award: