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The Compendium: 4 May

To show that Hotels.com is more than just hotels, the company bought the world’s longest URL.

American Red Cross is encouraging people to play pranks on others to raise awareness of the importance of smoke alarms.

UK mobile company Three uses a Puggerfly (a pug butterfly) to tell its customers there will always be enough data for them come spring.

Stop Ivory goes gory to highlight the illegal international ivory trade.

Astral Tequila extends the Cinco de Mayo festivities.

A live experiment using plants was conducted by UAE Ikea to show the effects of verbal bullying. 

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