Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, its latest campaign showcases someone that lives and breathes that sentiment – rugby player and firefighter Rebecca Wood.
Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, its latest campaign showcases someone that lives and breathes that sentiment – rugby player and firefighter Rebecca Wood.
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
NZME is showing its support for the RSA’s annual Poppy Appeal with a campaign asking its readers and listeners to donate and #PinAPoppy to their social media pages.
Y&R New Zealand has announced Josh Moore has resigned and will leave the agency to pursue a new opportunity.
The Project has released a new campaign which aims to define its role as the 7pm news and current affairs show for viewers. The new launch aligns with the change of hosts as Jeremy Corbett fills the shoes of departing comedian Josh Thomson.
Industry happenings at Strategy Creative Christchurch, Century Film Studio, BlacklandPR and Bauer.
Ever feel rejected by your snobby cat? Dine and Colenso BBDO have come up with a solution – launching a new product, Creamy Treats, to bring cat and owners together, alongside a web app designed to help cat owners know if their pet is really rejecting them.
Kiwibank has bid farewell to its general manager of marketing communications Regan Savage by making him the centre of an ad.
Finalists for the 2018 Voyager Media Awards (formerly Canon Media Awards) have been announced and last year’s winners, New Zealand Herald, Weekend Herald and Stuff, are no doubt hoping for another successful night.
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kiwibank, Nigel Latta and TVNZ are back for a second season of Mind Over Money – this time revealing people’s money personalities and how this impacts on relationships.
Interactive ad spend continues to boom with a record $923 million in 2017 according to IABNZ’s Ad Spend Report Q4 – a seven percent year-on-year increase.
Insurance companies and creativity aren’t normally known to rub shoulders, however, Vero and Big have teamed up with something a little different for its latest campaign released on Monday night.
Spark, Facebook and Colenso have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival for the mobile age.
Val Morgan has started the roll out of a new thought leadership piece, The Power of the Big Screen: The Role of Cinema in the Mix. Conducted by Kantar Millward Brown, the study looks at the role of cinema in the broader audio-visual mix.
Saatchi & Saatchi is working with Toyota to bring to life the ‘Drive Happy Project’ with a collection of animated monsters.
April Fools’ Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We break down the contentious day of false advertising, crooked campaign strategies and playful product launches.
Pansonic, Toyota and Wellington’s Regional Economic Development Agency show us how it’s done.
The Electoral Commission is on a mission to raise awareness among people of Māori descent of their option to be enrolled on either the Māori Roll or the General Roll in a campaign by Y&R—the first since it won the business in October in conjunction with Native Voice.
The cold weather may be knocking on our door but that’s no excuse to harp on about it according former weatherman Ray Morningside in a new Panasonic mockumentary by Lemonade.
Wellington’s Regional Economic Development Agency (WREDA) new campaign with Wrestler and MBM highlights the diversity and acceptance found in Wellington.
The Warehouse Group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.
This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.
Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.