What happens next?: Sky and DDB get dramatic with campaign cliffhanger

Sky TV is giving audiences a taste of the drama in its line-up with a dramatic ‘Poisoned Chalice’ campaign by DDB.

It watches as a husband (Hacksaw Ridge’s Tyler Coppin) slips his wedding ring back on as he returns home, while his wife (Top of the Lakes’ Alison Bruce), who is watching from the kitchen, spikes his wine with poison.

While the drama unfolds, the husband breaks the fourth wall by dissecting the perfect drama.

Speaking about the campaign, DDB chief creative officer Damon Stapleton says it enlisted premium talent to celebrate Sky’s drama line-up and this is seen in both the actors and the director— Academy Award nominee Derin Seale.

Stapleton adds it wanted to create a captivating drama with a gripping storyline that would have audience members wanting more.

It’s a new approach for Sky, according to marketing director Mike Watson. He says it will continue to promote individual stories but with this, it wanted to create an experience, an overarching piece that triggers an emotional connection. 

The campaign will roll out with the 90-second version for cinema before being broadened out on television, social video and a 360-degree experience on Facebook and Snapchat.


Marketing Director – Mike Watson
Content Marketing Manager  – Kate Whittle

Agency credits:
Chief Creative Officer: Damon Stapleton
Creative Director: James Conner & Christie Cooper
Art Director: Julia Ferrier
Copywriter: Veronica Copestake
Group Account Director: James Blair
Senior Account Manager: Rachel Parker
Executive Producer: Judy Thompson
Senior Agency Producer: Rosie Grayson

Production Company:
Executive Producer: Karen Bryson
Producer: Jimena Murray
Director: Derin Seale
DOP: Ginny Loane

Post Production Company: Finch
Editor: Luke Haigh
Soundtrack/composer/Music: Liquid Studios – Pete Van De Fluit

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