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Movings/Shakings: 13 April

Musical chairs

Sweetshop has announced a management restructure.


 Paul Prince, Wilf Sweetland

The restructure sees Paul Prince, formerly chief executive, move into the position of chairman to work closely with Sharlene George as global executive producer. The two founding partners will concentrate on new strategies and partnerships to expand content opportunities for its roster.

Prince said the key partnerships will allow it to develop beyond its core business of commercial advertising, taking it to a whole new level and opening new doors for its directors.

Meanwhile, Wilf Sweetland has been promoted to the role of chief executive officer overseeing Sweetshop’s core operations in the US, UK and Europe, Greater China, Southeast Asia, Australia and New Zealand.

Sweetland, who joined Sweetshop in 2011 as executive producer and managing director of Australia, went on to become managing partner. Having spent time working in the local, US and European markets, he has a global perspective of advertising production.

Taking the lead

Ian Mills has joined Nielsen New Zealand, where he takes up the role of executive director of consumer insights.

Mills’ career in the insights industry spans over 25 years of experience across companies including Millward Brown, Colmar Brunton, and Ipsos as well as roles in boutique data and marketing strategy agencies.

Among his recent roles, Mills worked with The Icehouse where he delivered the marketing and brand strategy modules of the owner/manager and leadership development programmes.

Outside of Nielsen, Mills remains an active member of the industry as a fellow of the Research Association of New Zealand.

When asked what keeps him in the insights industry, Mills says he likes helping companies find creative solutions by better understanding their customers and the tools available to do this are continuing to develop very quickly.

“Companies now have access to richer data sets than ever before. It’s the ones that make decisions based on motivational and behavioural datasets that keep up with the consumer. The quality of the people and data at Nielsen makes this type of work really rewarding – it’s an opportunity I couldn’t let pass by.”

Signing on

Award-winning winning commercials director Kiku Ohe has joined Rabbit’s roster of directors.

Ohe’s work is known for his sophisticated aesthetic choices and his unique way of seeing the world.

Some of his recent work includes an Anchor campaign for Colenso BBDO. He’s also collaborated with Colenso on a House of Travel campaign. Most recently, Ohe has been working with JohnXHannes New York, with a campaign for the outdoor apparel brand Merrell.

As well as campaigns, he also works on films. Last year saw Ohe release his debut feature film The Lines.

Rabbit will represent Kiku in Australia and New Zealand and he is represented by Superprime in the US.

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