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Ads of the week: 24 April

Who’s it for: Sky by DDB

Why we like it: What first appears to be the start of a drama turns out to be a campaign promoting Sky’s drama line-up. The calibre of the acting (Hacksaw Ridge’s Tyler Coppin and Top of the Lakes’ Alison Bruce), the director (Academy Award nominee Derin Seale) and minimal use of lighting lends itself to a sophisticated and suspenseful ad you wish was a series on its own. It’s also a  great use of breaking through the fourth estate with the cheating husband describing what’s happening to get people thinking about the husband and wife’s relationship as well as the genre in general.

Who’s it for: Lightbox by Spark PR & Activate

Why we like it: We like things with a New Zealand twist and this one playing on American drama Suits brings big laughs with its deft touch of Kiwi awkwardness. The 80s mise-en-scene, mundane jobs and forced office comradery – far from the polished and exciting drama of the proper Suits – is a fun and funny way to introduce the newest season. 

Who’s it for: Survivor New Zealand by TVNZ

Why we like it: Brandishing blood and mud, Survivor New Zealand is back for round two in northern Thailand. While the scenery looks idyllic, it’s set to be an intense and exciting time if the promotional video is anything to go by, with mud wrestling, tears, dubious tactics from participants, success and disappointments galore on show. While Survivor has been reproduced many times around the world, local faces and scraps should bring the viewers onboard for another reality competition.

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