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Triumph celebrates collective empowerment

Underwear and lingerie brand Triumph is celebrating women coming together in its global campaign ‘#TogetherWeTriumph’ that’s launched in New Zealand.

The 30-second hero spot, by international communications agency VCCP, uses a series of ‘real life’ moments where kindness and understanding shines through.

Included in the montage of clips is a woman helping another with her toddler, a friend coming to the aid of another and women getting married.

Triumph marketing manager AU/NZ Alana Jones says it’s excited to bring such a powerful campaign to women all over the world.

“Triumph already has a strong association with female empowerment, because of its heritage in listening and fitting women in lingerie for over 130 years. The idea that women are stronger together and when supported by Triumph everyday, is a natural progression for the brand, which we’re confident, will resonate well with our customers.”

The idea of women coming together has also been reflected in the all-female creative team behind the campaign, lead by award-winning Australian filmmaker Paola Morabito.

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