Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network.
Until recently Adshel Live was sold in broadcast packs – unbundling the packs will enable advertisers to target their buy to only those screens that best meet their campaign criteria to deliver greater in-demo audience volume and campaign efficiency.
Adshel’s digital and technology sales manager Rick Goodwin says Adshel Live’s bread and butter has always been the ability for advertisers to utilise creative flexibility to tailor their messages to the context in which an audience views them.
“Unbundling takes this to the next level, by allowing advertisers to apply audience and location data to not only the ad served, but to the selection of those screens that best target their audience, enabling even more targeted and relevant broadcast campaigns.”
Adshel has confirmed that initially one of the six slots on the Adshel Live network will be unbundled and available as a weekly buy across the network.
Adshel Live Unbundled complements the traditional broadcast pack buys and the Day Buying solution launched in December last year. The Adshel’s Day Buying offering gives advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens on a given day. Adshel Live Unbundled further expands the role that Adshel can play in media channel planning.
Additionally, Adshel and 2degrees have partnered on the launch of Adshel Live Unbundled.
Chief marketing officer of 2degrees Roy Ong says, “Adshel’s reach on the streets of New Zealand and the ability to capture Kiwis no matter where they are has natural synergies with our brand footprint, and the dynamic nature of our business”.