Movings/Shakings: 8 February

Exciting changes

Film and television production agency Film360 has appointed Mary Haddock-Staniland as its new business director.

Haddock-Staniland will be taking responsibility for driving and executing all sales and marketing communication designed to drive lead generation.

Head of Film360 Siobhan Burke says Haddock-Staniland is a natural with people.

“They warm to her and she has great insight into how the end result of any production needs to be. We are excited to have her on board.”

“I’m thrilled to help demonstrate how easy and affordable it is to create fabulous, engaging and effective content,” says Haddock-Staniland.

“With Film360 there is now big business expertise within reach of most SME’s and they can all expect to hear from me soon.”

Expanding the team

Kordia New Zealand has initiated several key appointments as part of its revamp of its media and broadcast division, as the company seeks to maximise on growing opportunities in the media space.

Dean Brain has been appointed to the newly created role of head of media. Brain was previously head of content services at Kordia for 12 years.  

Dean has been tasked with growing Kordia’s offering and technology capability; and assisting both new and existing customers with the adoption of new services that will help their businesses thrive.

Other key changes include the appointment of Mark Johnston to the role of media sales manager. Shane Clements takes on the role of operations manager, while Audrey Campbell will assume the role of business development executive based out of Kordia’s Auckland office.

Under the new model, Kordia’s existing Content Services division will be renamed Kordia Mobile Media.

Brain says the company is investing in world-class platforms and world-class talent to drive our revised strategy.

“This talented team are the right mix of industry veterans and digital disruptors.”

Marketing opportunities

Dyson is set to expand its roots in New Zealand, opening its first dedicated local office in Auckland in May.

In preparation for the launch, Dyson will be recruiting a number of roles to join its team including multiple sales, marketing and customer service roles.

Glenn Andrew, managing director of Dyson ANZ says this is a fantastic opportunity for Dyson to build and expand its business in New Zealand, enabling it to introduce new advanced technologies, and Dyson’s experience to both customers and retail partners.

“We’re recruiting a strong, talented workforce for our New Zealand office to deliver new category growth to retail partners in the long term, and can’t wait to get started.”

Andrew says over the past three years, Dyson has almost doubled its marketing investment in New Zealand.

“We expect to continue that level of commitment in future years with exciting innovations that will revolutionise categories.”

New signing 

Eight has signed Dan Max (Maxy) for Australasian representation. 

 Max is a director/DOP with a visual narrative focus. With a background in stills photography, Maxy says he finds beauty in places and faces.

“I’m stoked about this new collaboration with the good folks at Eight. They’re a young, energetic company that’s constantly evolving with the times and they strike a good balance between art and ads…it’s the perfect vibe for this next stage of my career.”

Katie Millington, managing director and executive producer at Eight, says the company is thrilled to have Max.

“He’s got it all – talent, skill, heart, passion and charisma. The world is his oyster.”

Overseas move

Performance and data agency, iProspect, has welcomed Tom White to the role of general manager, data intelligence, ANZ.

 White joins from iProspect’s London office where he headed up data intelligence across the UK client base.

In the role, White takes over responsibility for the strategic direction, development and performance of the agency’s data offering.

Of his appointment, White says the Australian market is developing at a rapid rate, with data having an increasing influence over commercial decisions.

“As an ambitious business founded on the strength of its people, it’s important that iProspect continues to evolve in response to the needs of our clients.”

White says he is excited to join the team.

“I’m focused on building out our data capabilities as we continue to deliver the best solutions in response to our clients’ needs.” 

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