Author Mollie Edwards

Ads of the week
Ads of the week: April 21
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ThinkTV, Augsto and DDB have all shown love to New Zealanders this week, and we couldn’t be prouder to be Kiwi. https://www.youtube.com/watch?time_continue=1&v=HGp_ti1NtXs&feature=emb_title Who is it for:…

Ads of the week
Ads of the week: March 31
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Covid, Covid and Skinny mobile. This week’s ads are all about staying safe and connected. Who is it for: Wrestler for New Zealand Police https://www.youtube.com/watch?time_continue=1&v=3CReU_d7JIk&feature=emb_logo Why…

Poppress
The compendium: March 20
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Finally, some ads that actually convey the intended message. Toyota great, McDonald’s fantastic, Apple please hire a new dancer. https://www.youtube.com/watch?v=LbdvtCQweU0 Aside from reckless driving and pointless…

News
Attracting a digital audience: New Zealand’s top ten YouTube channels
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Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here’s a rundown of the ten YouTube channels with the highest number of subscribers.