Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look.
It’s only a week until the Rio 2016 Olympics Games kick off, so thought we take a look at what the New Zealand Olympic Committee and sponsors have been up to, to build hype in the lead up to the games.
Cadbury is urging Kiwis to get creative, in a new #whatsyourflavourNZ campaign which hopes to find New Zealand’s most exciting flavour combinations by drawing inspiration from its towns and cities.
Radio New Zealand can join in the celebrations following the release of its survey results, which show it’s number two for audience reach against its commercial competitors.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Industry happenings at MediaWorks, Xero, NBCUniveral, Pead PR, The Pond, Sovereign.
No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn’t due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.
Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.
There’s no baby talk in Nikes ‘Unlimited Future’ campaign, despite the latest film being set in nursery. Instead it sees a rousing speech delivered to infant versions of top athletes to celebrate the unlimited potential of those who are willing to go beyond their limits.
Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
KPEX, the local ad exchange founded last year, has confirmed the addition of three new online publishers to the mix, with more set to come shortly.
While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.
Consumers have become a lot more conscious these days, spending far more time researching before purchasing, not just picking up a product because it looks pretty on the shelf. We chat to Adrien Taylor about his cap brand Offcut Caps – which rose from scraps of offcut fabric – about his brand’s ethos and why it’s crucial for brands to have a purpose beyond making a profit.
Last year, Andrew Scott took over the chief executive chair of an agency that was enduring one of its most unstable patches in recent memory. And now nine months into his gig, he’s celebrated his first major account win and he thinks there might be a few more to come. We talk to him about what he’s done to steady the ship.
New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
It’s been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME group entertainment director Dean Buchanan shares his thoughts on the survey results and offers a few insights into the future of radio.
A week into MediaWorks’ latest daily news video Newshub Explains, we talk head of digital news Jono Hutchison about the conclusion of its midday TV bulletin and the continuing focus on digital news content.
Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of Business.
It’s been nearly a month since NBCUniversal-owned Bravo TV launched on New Zealand screens with MediaWorks and it’s already celebrating positive ratings as Kiwis tune in to get a dose of American reality TV.
When someone pops open a bag of chips, loudly unwraps a chocolate bar or brings out any other kind of tasty snack, our eyes can’t help but seek out the food. It’s much the same with seagulls at the beach, which suddenly become interested in you once they see you open that steaming bundle of fish and chips. Tiny Toast has drawn on these situations in two new ads, but has instead created a role reversal between animals and humans.
In a show of good faith, agencies claim to use client’s brands, but to what extent? American agency Roundhouse took the idea to the next level in its latest promo ‘Living off the brands’.
Home magazine, full of beautiful design and architecture, is not somewhere readers would expect to see a campaign that
raises awareness about domestic violence. However, as it turns out, the Home pages made the perfect place for ‘It’s not OK’ to reach an audience.
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
Carat has announced the appointment of Alex Lawson to the role of group business director.
This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?
Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.
