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Glenn Wood returns to where it all began as Ogilvy & Mather’s new creative director

Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.

Wood’s career of almost 30 years in New Zealand advertising has seen him work with many large agencies including Y&R, Saatchi & Saatchi and Colenso BBDO. He also worked with managing director Greg Partington early in his career, which included the Briscoes account.

He says it’s a “blast from the past” to be working on the Briscoes account again, however, he does add that like all creatives with Ogilvy, he will be working over all of the clients.

Ogilvy has earned a reputation for its retail advertising, including work for Briscoes and Countdown, but for Wood, there doesn’t have to be a lot of distinction between retail and brand, saying “a good ad is a good ad”.

He says he was attracted to Ogilvy for its mix of brand and retail advertising and the way all aspects of a campaign are done in-house.

He adds he’s also happy to be joining the creative department alongside exceptional talent like executive creative director Regan Grafton and with the chance to work on big brands.

“It’s the right time for me to get back into the buzzing environment of an agency full time.”

Over the past 15 years, give or take, Wood has been doing freelance work as well as other work outside of advertising, which he says has been fulfilling creatively.

He has had two books published, for both children and adults and he’s also created screenplays.

Grafton says he’s glad to have snagged Wood for a permanent position.

“Glenn is a true pro with great creative consistency, an upbeat personality and good negotiating skills. The only catch was a surfing clause in his contract.”

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