Monthly Archives: July, 2016

News
From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey
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A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.

News
Idealog launches New Zealand’s first VR cover
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For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?

News
Goods for ads: how bartering kept the Hauraki crew afloat 50 years ago
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Fifty years ago the Radio Hauraki DJs, pirates, ‘Good Guys’ (or whatever you would like to call them) were cruising around the Hauraki Gulf on the Tiri, blasting rock and roll tunes out through the airways and into the eager ears of Kiwis from north to south. We chat to former pirates Ian Ferguson and Curtis Dobbie about how the original Radio Hauraki managed to get advertisers on board and what their favourite stories are from back in the day.

News
Yes, you certainly can
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For those working in the industry, it isn’t often that an ad really strikes us in the feels; however, Channel 4’s spot for the Paralympics does that and more. It’s a high-budget celebration of the ability of humans to overcome unfathomable disabilities to achieve what, to some, might seem impossible. And it’s bloody brilliant.

News
Goodnight Kiwi: where is it now?
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It was some of the first home-grown animation to appear on Kiwi screens and provided an extra treat to kids who had already fought hard to stay up past their bed time. Now its a Kiwi icon remembered through jewellery, clothing and homewares.

News
Jeremy O’Brien on his decade in TV
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This week’s news of Jeremy O’Brien’s resignation from his position as commercial director of TVNZ drew the curtain on an 11-year career at the company. We chat to him about what he’s learnt, the state of TV and why he’s taken a new role at Air New Zealand.

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
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Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

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