Pic’s peanut butter has joined forces with Motion Sickness for a Facebook competition campaign running across New Zealand and Australia called ‘Pay it forward’, where Pic’s fans can do just that, nominate their friends who they feel deserve a jar of nutty goodness.
The continued squeeze of marketing budgets is also being felt by actors, who are finding it far more difficult to find decent paying acting jobs in the industry. So what does this mean for actors looking to make ends meet while pursuing their passion?
Newshub, Spark, AMI, 2degrees, and Trustpower roll out another round of their respective campaigns.
Uber is back at it again with the delivery of sweet treats, this time teaming up with Lewis Road Creamery and Eat My Lunch.
Touchcast has announced three new senior appointments to its Auckland team, including general manager Jacqui Copas, client service director Steve Poutney and design director Dean Pomfrett.
The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.
Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it’s necessary.
Narrative’s Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Inspired by the Great Post-it Wars of 2016 in New York, OfficeMax launched its Instagram in June and posted a picture of a cartoon bird made out of Post-its on its head office window. When Warehouse Stationary followed suit with a Pac-man, the idea sparked a local Post-it war and soon windows all over town became works of art.
Have you ever sat down at your local café and thought: ‘damn, the barista’s apron is stylish’? Or have you paid for your petrol and thought, ‘what a cool shirt’? Bespoke uniforms are popping up all over New Zealand, with limitless potential for both designers and brands.
There’s no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have teh limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It’s very cathartic. So, if this feels like something that you’d like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which as set to be held on Thursday, 11 August.
Industry happenings at One Plus One Group, PwC, Energi Advertising, TRA, Uno Loco, Kordia, Spark PR & Activate, Interbrand and RNZ.
With NZME listing on the stock market at the end of June, it made its brand available to investors. In doing so, it has pitted itself against not only local but international media companies. So how does NZME stand up against other investment opportunities? Well to answer that question, we first need to look at what a media company is.
Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the bandwagon to share some Pokémon themed fun.
Earlier in the year, Oreo enchanted New Yorkers with the Wonder Vault, an Oreo shaped door that when opened, gave out free Oreos. Now, to launch the chocolate chip flavour, Oreo has opened up the vault further, by allowing people to step inside and get Oreos from a giant cookie jar.
Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.
Trade Me has launched a new brand campaign called ‘Life Lives Here’ via DDB, opting for a more emotive approach to connect with Kiwis.
Adshel has launched New Zealand’s first national digital roadside network, Adshel Live, and, to celebrate its screens, it’s giving Kiwis the chance to win one for themselves.
The MediaWorks staffer accused of fraud amounting to over $450,000 today entered a guilty plea in respect of all charges at the District Court in Auckland. Until now, the identity of the accused has been protected by a name suppression order that prohibits the media from reporting on who it is. Presiding judge Taumaunu made the decision to keep the name suppression order in place until sentencing.
After 18 months of having its comment section switched on, RNZ has announced it will no longer allow comments on its website and it will phase out the capability on its site by the end of the week, instead encouraging comments on its social media channels, we chat to RNZ’s Megan Whelan about why it made the decision and what it means for its audience. PLUS: how technology might improve comment sections in the future, and Fairfax’s approach to its comment sections.
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and OMD got Kiwis to open up.
Following on from last week’s announcement of the category and judges’ awards finalists, we move onto the individual finalists for this year’s edition of the event. The list of finalists are split into veterans and newbies, with the former in contention to win the Marketer of the Year Award and the latter in to win the Rookie Marketer of the Year.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.
Fairfax has announced the launch of Urban Adventure, a Crossfit-styled event that will see companies vie against each other for bragging rights. We chat to the media company’s events manager Brett McMeekin on the strategy behind the increased investment in events like these.
Mac’s Beer is celebrating its 35th birthday with Shine by “beering” all and adding a new beverage to its collection.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Rural advertising regularly sticks to some well-trodden tropes. But Pan Media founder Graeme Blake believes this doesn’t have to be the case. Damien Venuto chats to him about injecting a bit of creative flair into the regions.
Every year, Christmas advertising seems to crawl further and further away from the actual event, surprising us with the Santa-themed adornments earlier and earlier and reminding us that journalists and Olympic sprinters aren’t the only ones obsessed with being first. This is something we’ve come to expect as part of the hyper-commercialisation of the day, and it’s hardly surprising or newsworthy anymore. However, this year, New World has set a new record, putting out a Christmas display in the early days of July.
Auckland’s Heart of the City and Colenso BBDO are letting some of the CBD’s secrets out of the bag in a new campaign to encourage Aucklanders to discover the diversity of offerings in the city.