Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report, that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe from the prying hands of tech and corporate giants.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.
YouTube reveals the five most popular ads of 2016.
This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.
Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it’s necessary.
NZ On Air has made a move to grow New Zealand’s online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platforms branded channels.
In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.
Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
From taking bathroom breaks to hitting the skip button as aggressively as possible, Kiwis will in most instances do all they can to avoid ads—something that’s evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube’s leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.
Trampers can now traverse New Zealand from the comfort of their living rooms, beds or wherever they plug in their computers after the country’s Great Walks were added to Google’s Street View.
Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.
Why are the likes of Google and Facebook acting so altruistically and exploring options to provide internet access around the world? And what do their movements mean for the traditional telcos and marketers? Anthony Gardiner looks at what is destined to be a highly disruptive journey.
In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages. UPDATE: see the Valspar chameleon interrupt Reno Rumble.
And as was the case at last year’s Brandcast event, Google again spared no expense as it put on an elaborate affair aimed at selling YouTube and the content creators to those who hold the purse strings in the industry.
In an effort to draw attention to continued murder of humanitarian aid workers, Action Against Hunger has released a moving campaign that features a young boy called Barrack Obama calling on world leaders to provide support to the aid workers who are trying their best to feed those caught up in the misery of war.
Contagion’s Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.
Humans regularly pay for having their photo taken (when it’s horrible and it gets posted on social media, or when looking back and wondering why you ever thought that hairstyle was a good choice). But, following on from a tease at its I/0 event, Google decided to let people pay with a photo to promote the enhanced search functionality of its upgraded Photos app.