Mobile display ad provider Admob is today nuzzling comfortably in the bosom of Google after being offered NZ$1 billion of precious stock. And Kiwi mobile marketers are dancing a celebratory jig in response to the news.
Google is the new principal sponsor of AWARD School, a 16-week course that teaches copywriters and art directors how to create campaign gold.
Google believes in creativity, innovation and providing effective ways to connect with people. Whaddaya know, AWARD School is all about that as well.
Lucy Mckee, general manager …
On bludger patrol
Doyen of the leftie literrati, Brian Edwards, has launched a surprising attack on that near-sacred liberal institution, the public library. In his blog yesterday, he writes:What pisses me off as an author is that for every person who buys your book, dozens of other bludgers get …
Google has released DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.
Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.
When was …
Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …
Learning from the marketing methods that unlocked the White House. Read more >>