Author Ben Goodale
Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.
Most marketers involved in comms work are becoming direct marketers by stealth, reckons Ben Goodale. So how can an old discipline be harnessed for these new channels?
Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.