Stoppress series
Year in Review: Ben Goodale, Quantum Jump
Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Ben Goodale, CEO at Quantum Jump, had…
Author Ben Goodale
Opinion
Ben Goodale on the changing landscape of data privacy in NZ
Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.
Opinion
Anarchy in the New Zealand media landscape
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne’s Ben Goodale.
Opinion
The robot apocalypse is not yet upon us
Ben Goodale considers whether automated ad-buying technology is really on the verge of taking over traditional marketing roles or if it’s still a long road to marketing’s robot apocalypse.
Opinion
The more things change: Ben Goodale on the renewed relevance of direct marketing
Most marketers involved in comms work are becoming direct marketers by stealth, reckons Ben Goodale. So how can an old discipline be harnessed for these new channels?
Opinion
Going postal: Ben Goodale on what’s restricting the rise of direct mail
Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.
Opinion
Making it stick: Ben Goodale on Subway’s secret sauce
Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.