Mitre 10 Dream Home finished up a couple of weeks back. But Tui has created its own, male-centric dream home, with an entertaining prank that saw a number of kegs plumbed into an Auckland house so that every tap poured cold beer. Plus: Tui and BK up a tree.
Kiwibank, Otago Uni and Telecom get a street parade in Hamilton this week.
It’s not often you see an ad that mentions the brand’s competitors more than the brand that paid for it. But that’s exactly what Kiwibank and its new agency Assignment Group have done with its ‘Every revolution needs a leader’ campaign, which puts the spotlight on some of the 800,000 New Zealanders who have switched to the bank since it kicked off 11 years ago.
The people of New Zealand have voted and Telecom and The Warehouse’s latest TVCs do have the X Factor.
A few weeks back DDB launched a campaign for Instant Kiwi that featured streetwalkers in starring roles. And its latest effort for The Warehouse has taken a similar, but far cuter, approach by filming a bunch of Kiwi kids applying for a job as a toy tester.
After scanning the nation’s big and small data, the GCSB has decided that The Co-operative Bank’s ode to profits, Pio’s multiple personality disorder and ANZ’s moments of clarity are this week’s worthy winners.
In June last year, Pio Terei hit the screens as Freeview’s new mascot and, with the help of its agency True, he attempted to convince those Kiwi TV viewers clinging to their analogue signals to buy a box and get their content for free. And the man of many acting talents has channelled Eddie Murphy in a new ad shot by Greg Page of Flying Fish to showcase the kind of shows that are available on the platform.
Who’s it for: TVNZ by in-house agency Blacksand Why we like it: It’s just a little bit odd and quirky, much like the show it’s trying…
Holden’s latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore’s classier side, while paying homage to Holden’s bogan roots and fan base.
A trifecta for Flying Fish, and a quinella for the X Factor sponsors with Ford, McDonald’s and h2go catching our attention this week.
As the broadcast sponsor of X Factor New Zealand, Ford and its agency JWT wanted to do something that would bring the various strands of music, aspiration and gratuitous car shots together. And, after filming wannabe stars and their various hangers on singing Che Fu’s ‘Fade Away’ in the back of a pimped out 2013 Kuga on the 27-stop audition tour, it’s released the final product.
As evidenced by the Axis exhibition in the Viaduct Events Centre last week, it’s good to see all the work done in one year in one place. And Saatchi & Saatchi and Flying Fish did just that as part of the Axis festivities, with a clip showing some of the quality video content created by local agencies and directors in 2012/2013.
To draw attention to the role Red Cross plays in New Zealand and around the world—and to raise more money so it can keep doing it—Y&R NZ and Flying Fish have created an animated TVC that follows the instantly recognisable white and red box through a range of crises the charity deals with.
Unilever’s Rexona brand has made pretty good use of its All Black sponsorship, from the earnest rituals spot for the Rugby World Cup to some friendly training banter and even a bit of French farce. But the latest work from Naked Communications Sydney is taking things a bit further and demanding some sweat.
TSB Bank is bringing history back with the launch of a new Special Group-created brand campaign taking aim at Aussie-owned banks and Sir Roger Douglas’ financial policies of the late ’80s.
Give praise for the return of Tim, the rebirth of Hubbards and the arrival of Tip Top’s Nourish Our Kids.
Tip Top bread, a George Weston Foods brand, gained a few fans when chief executive Greg Coffey announced the establishment of its Nourish Our Kids programme on Campbell Live in February. The new initiative is a long-term commitment to work with Kidscan and help alleviate child hunger—and it fitted in nicely with Campbell Live’s quest to bring attention to and create solutions for child poverty. And now it’s promoting the programme with a simple but effective TV ad showing two very different worlds colliding.
Flying Fish has signed up to co-produce Orphans & Kingdoms, a feature film from Paolo Rotondo (writer/director) and Fraser Brown (producer) that’s scheduled to shoot in June this year.
Father Time gets with the programme, John Lewis and the Kiwi connection, AA Insurance keeps on sorting, Dulux channels Muto, Mountain Dew goes 3D, and Freeview shares some love.
A triple whammy for Saatchi & Saatchi this week, with Big Ben and the Auckland Philharmonia getting in behind.
They say honesty is the best policy. And George Weston Foods has taken that advice onboard in a new campaign for Big Ben pies by Assignment Group that aims to dispel a few meat and pastry related myths—and, of course, sell a few more pies. And it’s done it in an entertainingly masculine style that should appeal to the pie-loving community.
IABNZ chooses its new executive weapons, Flying Fish signs up the ‘young Lee Tamahori,’ Eye adds to its Kiwi arsenal, Waitemata Films adds another directorial string to its bow, Telecom’s Chris Quin joins the Icehouse and Waikato-based HMC expands.
If you haven’t rocked the horns at CAANZ’s Battle of the Ad Bands yet, you should put it on your advertising-related bucket list. But if you can’t wait until next year, this year’s festivities were captured beautifully—and, for those in the film, probably embarrassingly—by the gang at Flying Fish.
Gravity Coffee’s week-long intern experiment, Sky’s awkward dead air, Orcon’s new feline ambassadors, Cool Charm’s street cred and Ogilvy’s Shopping Channel clasp the TVC of the Week trophy to their bosoms this week.
Last week, the musical visionaries from Barnes, Catmur & Friends (and James ‘Black Jim’ Blackwood on drums) banished the ghosts of Battle of the Ad Bands past and took home the top prize. And for all those who weren’t there, and all those who were there but may have slightly hazy memories, here’s a few action shots taken by Dallas Pickering.
The recent Why Telecom campaign recorded a series of curly customer questions and then, to make the whole thing slightly less boring, decided to employ the services of a range of talking animals. And the new Fly Buys campaign by Clemenger BBDO has also gone heavy on the creatures—and on Butterfly Effect references—to show that “Every time you swipe, something a little bit good happens”.
The shots were downed at the door, the undies went flying onto the stage regularly and the screams were deafening last night as seven bands came together and rocked the hell out of the King’s Arms for the fifth annual Battle of the Ad Bands, a night that some jokingly—or not so jokingly—call the most important in advertising. And after being there or thereabouts in previous years, the worthy rock gods and goddess in Barnes, Catmur & Friend’s Friends Electric finally took the top prize, prying it from the cold dead hands of TBWA\, which had won it for the past two years but didn’t feature in this year’s festivities.
A plethora of televisual commercial messages that caught our attention this week, with New World, TAB, New Zealand Herald, Alzheimers New Zealand, Freeview and Max all receiving a metaphorical $20 meatpack.
Gutters. They’re certainly not the sexiest product in the world. And they’re not renowned for inspiring great advertising. But Tenfold Creative and Flying Fish’s Greg Page and Kerin Casey have added some class with an ad to launch Marley’s new Stratus design range of premium spouting and downpipes.