Movings/Shakings: 11 October

IAB chooses its weapons

With Liz Fraser recently heading over to a senior role at MediaWorks, her position as chair of the Interactive Advertising Bureau of New Zealand (IABNZ) went up for grabs. And it’s her deputy, Laura Maxwell-Hansen, the general manager of Yahoo! New Zealand, who has taken the reins for the next two years.

“I’d like to express my thanks to outgoing chair, Liz Fraser, who held the role for two years and was instrumental in driving member value around our principal focus of marketing and governance,” she says. “This resulted in 80 percent of our members telling us that IAB is valuable in helping them grow their business. The board will continue to build on this value and has been working with industry partners on self-regulatory issues and will roll out a new initiative around online targeting in the next few months.”

Joining her on the executive team as vice chair is John-Paul Randall, digital media sales manager at TVNZ. 

“It’s an honour to be chosen by the IABNZ board and I look forward to working closely with the board and Laura to deliver our priorities and to ensure our work continues to support New Zealand’s interactive advertising industry,” he says. 

Alisa Higgins, general manager IABNZ, says she’s confident the new executive team will continue to deliver results for its members. 

“Across 2013, we’ll continue to build on our marketing and governance initiatives and lead the industry with best-practise delivery of advertising across screens and in measuring audiences and campaign success. The latter is a complicated topic but I’m pleased to announce IABNZ have put together a Measurement Council to move us forward in this area … This strong executive team will give us a huge advantage as we work towards our mission of increasing online’s share of total advertising spend to 25 percent in 2015.”

Big catch

Flying Fish has enhanced its roster with the addition of talented young Wellingtonian director Sam Kelly, whose work “combines cinematic imagery with performances that have a strong sense of authenticity and human connection”. 

“As soon as I saw Sam’s work, I knew he was a talent deserving representation,” says James Moore, executive producer. ”He has a fantastic natural ability to craft stories whilst producing strong, natural and engaging performances from both experienced actors and fresh unseen talent. That is a great skill. He’s a young Lee Tamahori and I’m very happy he’s made the move to be with us up here in Auckland.”

http://www.youtube.com/watch?v=4VH5SEmXaCsKelly studied under the world-renowned coach for directing actors, Judith Weston. His short film Lambs won Best Film and the Audience Award at the 2012 New Zealand International Film Festival, and has been selected in competition at the prestigious Berlinale, Clermont-Ferrand and Melbourne International Film Festivals. He also won Wellington’s 48HOURS competition three consecutive times, and won New Zealand’s Young Filmmaker of the year award in 2008. 

Eyes on the prize

Out-of-home media operator Eye has announced the
appointment of Ben Cox to the New Zealand Team as business manager, where he will oversee the concession and commercial management side of
the Eye business across all of New Zealand.

Cox comes to Eye with over eight years of experience in media,
most recently from the role of group advertising manager at M2 magazine. His shift to the media operator side of advertising will
see him negotiate and manage Eye’s commercial partnerships.

thrilled to be a part of such a dynamic media group that successfully talks to
consumers at key decision-making times in their lives,” he says. “It’s great to be part of
a forward thinking organisation in one of the few ‘traditional’ media that’s
embracing technology rather than running from it. I think Amplify [where advertisers can mobile-activate their campaign with tap, scan or text] is a great
value-add for our advertisers and our concession partners alike.”  

Cox will work closely with Cameron Taylor, the sales director of Eye New Zealand, to
continue to grow the Fly, Shop and Study business. 

Ten recently sold its Eye outdoor subsidiary to Champ private equity for AU$145 million.

On the John 

Waitemata Films has added director Gary John to its stable. 

“There’s no doubt he’s a talented filmmaker. With performance, comedy and a filmic sensibility, he’s the perfect fit for Waitemata and the type of work we enjoy making,” says executive producer Johnny Blick.

John’s online content commissioned by Air New Zealand featuring David Hasselhoff and two conjoined sheep twins is an excellent example of where the market is heading, he says. And it’s an arm of the business Waitemata is nurturing with another four online content jobs currently in production. 

http://www.youtube.com/watch?v=SDg5wvaJ-Mw“Mike [Oldershaw] and I had talked about starting a bowls team, so joining him at Waitemata seemed like the first logical step,” says John. “That and I was also attracted to their work-focused philosophy and Johnny’s plans for the future. Their t-shirts are pretty cool too.”

John also joins Waitemata’s Sydney based partners, Brilliant Films for Australian representation. And “thankfully he has fully recovered from his freak carpet burn accident and has been discharged from North Shore Hospital with a clean-ish bill of health”. So he is ready to work.

Check out his reel here

Mighty Quin  

Chris Quin, who was recently appointed chief executive of the Telecom Retail business unit, is replacing Greg Cross as board chairman at The Icehouse.

chris quin icehouse board chairAccording to a statement, Cross is leaving the board as his own entrepreneurial activities demand more of his time offshore.

“I have thoroughly enjoyed my time with The Icehouse. It’s an organisation that makes a difference to the international competitiveness of New Zealand entrepreneurs,” he said.

David Irving, chairman of the International Centre for Entrepreneurship Trust, which owns The Icehouse, said Cross had achieved “significant milestones” in his tenure as chair and a director.

Incoming Quin was until recently chief executive of Gen-i Australasia. He’s a board member for NZICT, the New Centre for Social Innovation, and a recipient of the 2010 Sir Peter Blake Emerging Leader Award.

The current Icehouse board includes Claudia Batten, a technology entrepreneur based in the US; Bernie Crosby, founder of Prolife Foods; Anthony Healy, director of Bank of New Zealand Partners; Peter Lee, CEO of UniServices Ltd; Sean Simpson, chief scientific officer and cofounder of LanzaTech; Sally Synnott, founder of Pumpkin Patch; Greg Whittred, dean of The University of Auckland Business School; and Tim Williams, internet marketing pioneer.

Humm dinger

Waikato-based PR consultancy HMC
, which has 
been working with Waikato businesses for more than eight years across a range of sectors including dairy, telecommunications, research, aviation and energy, has expanded with a move to a new office and an addition to its
team in the form of
 communications manager Jacqui Humm. 

Humm has 12 years experience working in the communications
industry, and has worked in both consultancy and in-house roles across a range
of sectors including agriculture, health, local government and not-for-profit.

She has worked as a manager
with wide responsibilities including marketing, advertising, brand management,
media relations and internal communication and
has a Bachelor of Media
Arts from Wintec, a Certificate in Direct Marketing and, like HMC d
irector Heather Claycomb, is Accredited in Public
Relations by the Public Relations Institute of New Zealand (PRINZ), an internationally-recognised
qualification for public relations practitioners.

“Sometimes you ‘re so busy running the
business, you don’t have dedicated time to build your relationships, work on
your brand, communicate what you are doing or market your business. And we help
many client
s in these areas,” says Claycomb.


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