A collective of Auckland advertising agencies are putting aside their logos and egos to unite in support of Pip Mills, a talented, much admired and sadly, cancer stricken senior account manager from RAPP/Tribal.
New Zealand’s (mostly) two horse international awards race between DDB and Colenso has continued apace and this time it’s Colenso in the lead, after it made Advertising Age’s ‘Agency A-List’—”the pick of the top advertising, digital, media, direct and PR agencies around the world”— and was named “international runner up agency of the year”, a spot it shared with Mother (London) and TBWA Hunt Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category and Wieden + Kennedy took out the agency of the year title.
Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here’s what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.
If you thought ad agencies were only in it for the accolades, then the Directory Big Won may lend a little bit of credence to that, because it’s an award show that gives out awards to agencies that have won the most awards. How post-modern. Anyway, after the numbers were crunched, DDB New Zealand and Colenso BBDO were the only two agencies from the Asia Pacific region to make the top 20 list for 2010, ranked as the 18th and 20th most successful creative agencies in the world respectively, the first time either agency has made the list.
Instant Kiwi’s ‘Believe it or Not’ and Lotto’s ‘Lucky Dog’ (which is close to reaching the 500,000 views mark on YouTube) were two of the year’s favourite campaigns. And the Scratchy Bus was pretty damn cool too. Thanks DDB and Wendy Rayner, NZ Lotteries’ head of marketing.
DDB New Zealand embarked on an international search to find a new managing director earlier this year. And they found the right man for the job just down the road at DraftFCB. So far, so good in the new role for Justin Mowday, with two big accounts in Cadbury and The Warehouse staying put and a host of top notch creative work being released (added to that, his old place of employ did very well at this year’s Effies). So, here’s his $0.02 on the year in marketing.
This is the last round of TVC of the week for 2010. We’re planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes …
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …
Who’s it for: NZTA/NZ Police by Clemenger BBDO and @radical.media
Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast …
… as Yellow wins some more awards, the wheels on the Instant Kiwi scratchie bus go round and round, Fresh PR slips into something more comfortable, the University of Auckland School of Business reaches a big milestone with its 40,000th Short Course attendant, TVNZ ups its streaming, TV3 spruces up its website, the crowd goes wild for Microsoft Kinect and Sealegs is endorsed by scientists.
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …
Sandy Moore, chief executive of DDB Group New Zealand, has been elected president of CAANZ for a two-year term, taking over from DraftFCB’s Bryan Crawford.
DDB’s latest campaign for The National Foundation for the Deaf (NFD) has taken a rather unique approach to blokey calendars—and raising funds—by giving Kiwi men what can only be described as a glimpse of muff.
We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event.
There seems to be an underlying disdain for the persuasive arts among the masses, something that can presumably be put down to a combination of outright envy and the (slightly) misguided belief that you dastardly marcomms schemers are somehow able to trick them into parting with their cash through the wonder of advertising. But there’s certainly no shortage of interest from the aforementioned masses in the commercial messages that grace their screens and, much like Paul Henry, this strange love-hate formula creates TV gold, as evidenced by the continuing popularity of the Fair Go Ad Awards.
Everyone loves passing judgment on new TVCs. Almost as much as they seem to love passing judgment on new logos. So here’s a massive selection of the newest/best Kiwi commercials we’ve seen recently, including the continuation of Wilson’s journey and some nice work for National Bank, Purina One, Jim Beam, Apex rentals and Kapiti ice cream.
DDB NZ is making a name for itself for breaking the international rules. In a good way, of course: first it was Freida the dancing bovine, the first Glass and a Half Full production that didn’t come out of London. And now it’s another piece of milk-related work for Volkswagen.
Who’s it for: Lotto ‘Lucky Dog’ by DDB and The Sweet Shop
Why we like it: We laughed, we cried, we cried a little bit more and then we laughed again. The latest Lotto campaign is certainly a big, expensive-looking cinematic journey. And it’s nigh-on impossible …
A new campaign for Wrigley’s Eclipse mints by Auckland-based Sweet Shop director Sam Holst and DDB Sydney hits Kiwi screens this week. And it taps into that rich, awkward comedic vein that is bad breath—although in a slightly more surreal fashion than most other mint ads.
… And just look at how their fancy new titles glisten.
The Spikes Asia spikes were dished out last night and the 2010 ‘Asian Cannes’ was a bit of a two-horse race between DDB New Zealand, which was named Agency of the Year and helped DDB Group Asia Pacific to Network of the Year accolades, and Colenso BBDO, which was named Media Agency of the Year and placed third for overall Agency of the Year.
There was jubilation in the Saatchi & Saatchi New Zealand ranks when it signed up Dylan Harrison as executive creative director in January. Well, he’s off again, heading back to his old network and his native Australia after taking up the role of ECD at DDB Sydney.
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
If, as Bill Bernbach exclaimed, profit sets you free, then the folks at DDB are presumably relishing their freedom this week after holding on to two massive beasts, Cadbury and The Warehouse.
DDB has nabbed a host of new (and some old) talent for its retail department, with ex DDBer Mark Lorrigan returning to the mothership and teaming up with Jordan Sky in the newly-created role of joint head of retail positions, and three more newbies adding some firepower to the arsenal.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.
The Radio Bureau’s August ORCA winners have been announced and DDB has taken its second gong of the year, with Joe Hawkins and Dave Brady, who were were finalists in the 2009 Grande ORCAs for the National Foundation for the Deaf ads, getting the nod for their self-referential Lion Nathan – Stella Artois Légère campaign.
The EFFIEs aren’t usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer’s Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country’s three most effective agencies for 2010.
Everyone seems to be taking the American approach and neither confirming or denying who has nabbed the Lion Red and Waikato Draught business, but after talking to psychics, futurists and a few other humans, it seems fairly safe to assume that Lion’s unloved children have found new parents in the form of DDB and Josh&Jamie/Assignment.
Tasty nuggets of news—now with 10 percent more guarana, taurine and pseudoephedrine.